“What’s the Buzz” – Listening Webinar Recording Now Online

Last week, Lindy Dreyer (SocialFish.org) and I hosted a free half-hour webinar called “What’s the Buzz? Find Out Who’s Talking About Your Organization and Issues Online”  – or what’s called “social media listening” by the Web 2.0 cool kids. We talked about why you should be listening to online conversations and how you can use…

Are You Listening to the Buzz About You? Learn How

Free webinar on social media listening, Thursday, November 13. Register now. I’m offering a free webinar next week for fans of this blog: What’s the Buzz? Find Out Who’s Talking about Your Org and Issues Online Thursday, November 13, 2008 12:00 – 12:30 PM Eastern (9:00 a.m. Pacific) Registration required, but it’s free! If a…

Make Your Website About Visitors, Not About You

The biggest mistake that a nonprofit can make with its website is to use it as an old-fashioned brochure, where you immediately hit the visitor with your long, jargon-filled mission statement, right at the top or smack in the middle of the home page, followed by bulleted lists of “projects” or “services.” Why is this…

How Nonprofits Can Use Slideshare.net

My recent presentation on “Message & Media: Marketing for Small Community-Based Nonprofits” is featured on the homepage of Slideshare.net today. It’s the same presentation that I shared with you in a post on Monday. I’ve been meaning to talk a little bit about the value of Slideshare to nonprofit communicators, so this is a good…

How to Build Your Nonprofit’s Email List

12 Easy Ways to Build Your Nonprofit’s Email List List churn — the drops in your list size as people change email addresses without telling you or unsubscribe from your list — is inevitable. Many nonprofits lose 20-30% of their lists each year to this natural turn-over. How can you combat the churn and keep…

Nonprofit SEO Tip: Don’t Sweat the Keyword Meta Tag

As you know, I’m hosting a webinar this week with search engine optimization (SEO) expert David Westbrook. It’s going to be full of great tips on how to do your keyword research and search engine optimization, which is really essential if you expect your website to produce new supporters. David will speak in plain English,…

Getting Google & Your Nonprofit Website on Speaking Terms

Next Thursday’s Nonprofit Marketing Guide webinar is on keywords and search engine optimization (SEO) for nonprofits and will feature guest speaker David Westbrook, an SEO expert with lots of nonprofit experience. If you just crinkled your nose and said, “Huh?” or if you are your office’s accidental techie and default webmaster, this webinar is for…

Use PowerPoint Much? Some Tips from Two Must-Read Books

I’ve been using PowerPoint for years to teach workshops and while I usually get great reviews from participants, I’ve always felt like something wasn’t quite right about the way I used the slides. When I decided to launch the weekly webinar series on nonprofit marketing this year, I knew I’d be using PowerPoint much more…

Social Networking Success: Be Yourself and Let It Go

Have you heard the one about the breast cancer patient on Twitter and the frozen peas yet? If so, you can skip the next paragraph and move on to why I think this is such a great lesson for do-it-yourself nonprofit communicators. If not, here’s the quick summary: Susan Reynolds gets a breast biopsy and…