Webinar Services: Comparing ReadyTalk and GotoWebinar

After trial runs with both GoToWebinar and ReadyTalk this fall, I’m launching my 2008 webinar series on nonprofit marketing topics using ReadyTalk. And after hearing from a woman in one of my Duke classes that her nonprofit adoption agency paid a ridiculous sum of money (in the several hundreds of dollars) to host a webinar…

Very Cool Tool: Color Blender Finds Matching Color Palette

I just learned about this very cool site and I wish I’d known about it sooner, as it could have saved me HOURS of piddling around: ColorBlender.com If you have ever struggled to decide what colors go together when designing anything for print or the Web (or decorating your office, for that matter), this tool…

Forget MySpace and Facebook and Try Sites for Boomers?

If the boomers have all the money and time for nonprofits, it seems like getting on social networking sites like TeeBeeDee, Multiply, and Eons would be a much better investment of time for nonprofits seeking new donors through social networks than creating MySpace and Facebook pages. This New York Times article describes several recent rounds…

Tips for Nonprofits on Using Social Media Technology

This afternoon at the North Carolina Center for Nonprofits Annual Conference, I attended another great session called “Social Media Technology: How to Raise Money, Recruit Volunteers, and Spread Your Message” by Chris Meade, COO of NPower, Charlotte Region. NPower is a nonprofit consultancy that helps other nonprofits with technology. It has 13 affiliates around the…

How to Republish an RSS Feed Without Stealing Content (Pt.2)

Yesterday I replied to the arguments made by people who want to reprint blog posts or RSS feeds in full, often without proper credit. Let me be clear: I have no problem with others excerpting or discussing my posts – I wholeheartedly encourage that. That’s part of the natural beauty of the blogosphere. My problem…

How to Republish an RSS Feed Without Stealing Content (Pt.1)

An article from this blog was recently reprinted in an email newsletter and on a website without my permission and without a link back to this blog. The same thing has happened recently to a handful of blogging colleagues. Is that fair use or content theft? When and how is it OK to reprint information…

A Great Learning Tool: All Those Free Trials

Michele Martin at the Bamboo Project asked about our favorite learning resources and what gets us excited about learning new things. I get tons of great information from reading other people’s blogs, but I saw that Rosetta Thurman wrote a great post about that already, so I’ll go with another favorite learning tool of mine:…

My Favorite Tool for Online Photo Galleries

I’ve played around with lots of different photo galleries, both free and for a fee, for both clients and for my personal blog, where I keep my far-flung family happy with lots of kid photos. I’ve decided that I like Shozam the best (formerly Web Gallery Wizard) and here’s why. It gives me complete control…

Where to Find Good, Cheap Photos for Your Publications

I’m always harping on clients to add photographs to their publications and I always hear, “But we don’t have any good photos!” So buy them online! You can get high-quality, royalty-free stock photography for a few dollars per image (less if you want only web resolution). Lots of images available online were shot with advertising…

Don’t Overlook Easy Ways to Track Your Online Marketing

Only 37% of nonprofits are tracking the effectiveness of their marketing campaigns, according to a new survey by Nancy Schwartz at Getting Attention. This is, of course, a real shame, because tracking is what helps you figure out what’s working, what’s not, and how you can be more effective over time. The great news is…

Make These Changes When You Redesign Your Website

Jakob Nielsen’s Alertbox for March 12 (always a must-read e-newsletter) covers “10 High-Profit Redesign Priorities.” The tips are focused on ROI — return on investment — for commercial sites, but many of the tips are applicable to nonprofits too. Here are a few of my favorites, with some comments. — Publish an email newsletter, if…