Can I Register a Hashtag?

 Hashtags are a great way to organize your social media updates and to find others who are talking about the same things you are talking about. Hashtags are definitely here to stay, with Facebook recently adding the feature to their network, following Twitter and Instagram. Here’s a little hashtag #background: Adding a hashtag (#) before a…

Advantages of the Online Annual Report

Earlier this week, we talked about ways to make your website easier to read on mobile devices. Today we talk about making your annual report easier to read by creating an online annual report. Stephen Streicher shares why New York Cares decided to go with an online annual report. ~Kivi Guest Post by Stephen Streicher of New York Cares…

Should You Sync Your Facebook and Twitter Updates?

We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes,…

21 Stupid Things Nonprofit Marketers Should Stop Doing [Slideshow]

We just wrapped up today’s free webinar on Stupid Things Nonprofit Marketers Can Stop Doing. Over 1,000 people registered and about 14% participated in our community fundraiser for the homeless shelter in the small town where I live that almost had to close because of a bed bug infestation. THANK YOU! I will be dropping…

Software to Help You Find Your Perfect Photos Instantly

If your organization takes a lot of photos and needs a way to organize them, then Jennifer Charney, communication manager at Save the Redwoods League may have the solution you need. ~Kivi Guest Post by Jennifer Charney of Save the Redwoods League As nonprofit communicators, we’re always hunting for compelling photos to inspire our audiences. Often, it’s a…

Mixed Links for Nonprofit Marketers and Fundraisers June 21, 2013

Happy Friday! Let’s have some Mixed Links… Lori Halley at Wild Apricot blog is hosting this month’s Nonprofit Blog Carnival and this month’s theme is data for good. Submissions are due this Tuesday, June 25th. Facebook added a hashtag feature last week, so you know John Haydon has some ways nonprofits can use hashtags for their…

Stupid Things Nonprofit Marketers Can Stop Doing [FREE Webinar]

Are you doing any of these things: Compiling data you’ll never use Updating the newest social network no one else is using Focusing on including all your keywords instead of relevant content Using industry jargon only you understand Chasing after the next “big thing” Letting your board dictate what content you publish Talking at your…

What Are Your Favorite Tech Tools?

Communications isn’t just about writing anymore. Your supporters expect a good experience when they donate, visit your website or open an email from you. The technology tools you use to create those experiences can make or break you. Next week, we are hosting a “show and tell” webinar featuring tech tools we can’t live without.…

Breaking Down Your Data: How to Set Your Own Benchmarks

Do you track any data regarding your email open rates? What about your click-through or response rates? The eNonprofit Benchmarks Study by M+R Strategic Services and NTEN found a  27% decline in click-through rates for fundraising emails. Is that in line with what your organization is seeing? While reports like these are important for spotting overall trends and establishing a jumping-off…

What the Heck is Alt Text and Why Should I Care?

So you found the perfect image of the perfect family that perfectly represents your cause. No words are necessary as this picture says it all, right?  Wrong! Words are absolutely necessary if you are including that image in an email (or even on your website) or your supporters could be seeing a big fat blank…

You Might Need New Tech More than New Staff

This is a loooong post . . .  so grab a beverage and a cookie. But it’s something that’s essential for all nonprofit communicators to understand and to work towards, so rather than breaking it into separate posts, I wanted to share it all at once. ~Kivi In many nonprofits, technology budgets are seen as…