Successful Link Building Strategies for Nonprofits

Search Engine Optimization (SEO) is one of those things that a lot of nonprofits don’t want to think about, because they think it’s too hard to understand, or too difficult to keep up with. But it’s really important! In today’s guest post, Brian Honigman shares a few simple ways to boost your SEO through link…

Privacy Without Pain: A Primer for Nonprofits

Yesterday, David Schulz warned us about the need to protect the private information of our participants and supporters. Today David explains the 8 basic principals involved in protecting the information you store so you don’t become the kind of example he shared yesterday. ~Kivi Guest Post by David Schulz Privacy is a cherished right.  But…

Mixed Links for Nonprofit Communicators and Fundraisers

Welcome to another round of Mixed Links! We’ve got some great social media and communications posts today. This post by Kari Saratovsky not only sheds some light on the recent rise in Pinterest, but also shares some great infographics on Millennials. Check out The Millennial Story, Told By Infographic(s). Think Facebook was confusing before? Beth Kanter…

Seeing Your Marketing Future in the Obama Re-Election Campaign

As I’ve said before, presidential campaigns are great for nonprofit marketers and fundraisers because they give us a sneak peek into how we’ll be engaging our supporters and motivating them to volunteer and donate in the years to come. The current edition of Newsweek has a very interesting description of what the Obama campaign is…

Seven Ways Social Media Improves Accountability

Most nonprofits understand the potential power of social media to connect with both old and new supporters, advocates, and clients. But have you considered how social media like blogging, Facebook, Twitter, and YouTube can be used to increase your organization’s accountability to and transparency with those same people? Social media can help you improve your…

Creating Website Content: What Do Your Visitors Really Want?

I originally wrote this article as a guest post on the Nonprofit Technology Network’s blog, but just realized I hadn’t shared it with you, so here it is! Your website is out there for all to see. You never know who’s going to end up visiting. So how can you create website content that all kinds…

Should You Feed Your Blog to Facebook?

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. I’ve tried to reconnect the two accounts a few times without success (yes, following Hootsuite’s instructions), and then I forgot about it until last week. It’s been almost three…

What It Means to Do Multi-Channel Right

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail)  increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!). Donors who…

How Small Nonprofits Can Raise Money on Facebook

I had a great conversation with Susan Gordon, director of nonprofit services for Causes, last week. If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). Causes recently overhauled its integration with Facebook, making it much easier for small nonprofits to use…

Managing Social Media at the Foundation Center

In our latest interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation, Jereme Bivins, the social media manager for the Foundation Center, discusses his approach to working with five regional offices across the U.S., while maintaining the voice of the national office. Jereme updates the Foundation Center’s main Twitter account and…