Setting Up a Social Media Listening Dashboard

A dashboard is a visual way to bring lots of data together easily (hopefully automatically) into an at-a-glance overview of a situation. Nonprofits can use dashboards for all sorts of purposes, including fundraising results, program participation, management reports to boards, and much more. One very popular use of the dashboard concept is to monitor social media conversations about your…

Managing Content on the National Wildlife Federation’s Website

Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? Who decides what goes online, and who actually puts it there? I do, so I was excited when Kristin Johnson of the National Wildlife Federation agreed to share how they do it. During this interview, the latest in our…

Deciding What the American Red Cross Tweets

In this interview in our series on Junction C: Where Creating and Curating Meet Content and Conversation, Wendy Harman, social media manager for the American Red Cross talks about how she and her team make decisions about what goes online and when. A few key points: Wendy calls editorial calendars “a necessary evil” that represent…

Sanity Saver: What Goes in Your Marketing Bank

Feeling a little overwhelmed by your nonprofit marketing job? Who isn’t? On Tuesday, I’m teaching a one-hour webinar full of tips, tools, and advice that will help you get a handle on your workload. It’s called Time and Sanity Savers for the Overwhelmed Nonprofit Marketer. One of my favorite tips is building a Marketing Bank.…

How Web Developers Hurt Their Nonprofit Clients

I’ve run into more than the usual number of nonprofits who have crappy websites built by consultants lately. I’m not talking subjective design preferences here, but flat-out terrible decisionmaking and implementation. When I’ve questioned the nonprofit communications staff about these websites, the answer is always “The website consultant did it that way.” Enough is enough.…

What Google Has for You #google4np

Yesterday at Google’s DC Headquarters, they gathered about 200 nonprofits, consultants, and bloggers to unveil their latest version of Google for Nonprofits. Google’s had all of its tools of interest to nonprofits on one page for awhile, but here’s what’s different now: They are bundling several services into a suite of tools that you can apply…

Fearing What They’ll Say on Facebook

Nothing seems to elicit deeper sighs from the small nonprofits I talk to these days then how to best use social media. They know they need to “be there” and they understand the basics. But they are often troubled by the lack of strategy, and the lack of control. What staff, volunteers, and clients might…

Fundraising Platforms: Is Three a Crowd?

Over the last month or two I’ve received lots of questions from communications and development directors about third-party fundraising applications like Jumo and Crowdrise. The same question came up this morning at the Nonprofit Marketing in 2011 workshop I did this morning for the Georgia Center for Nonprofits. I’m personally taking a wait and see…

Social Media Q & A

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. I didn’t get permission to use people’s names, so I’m sharing these questions anonymously. We have both the Facebook Page and the Group.  I know…

Where Focusing on Social Media ROI Fails Us

Back in June, I shared some of my favorite tips for writing Facebook and Twitter updates. In that post, I urged you to think of your social media writing goals in terms of the reaction you were looking for. Do you want someone to DO something, THINK something, or FEEL something in response to what…

Dealing with Info Overload: Lists and Lotteries

I woke up this morning and saw a tweet from Drew at Throwing Light, asking me if I ever deal with information overload. In his own post today, Drew talks about how he blames all the blogs he wants to read for his recent creative slump and explains what he did to overcome. Since I…