7 Tips for Email Subject Lines

During the online marketing bootcamp I presented for a local AFP chapter recently, one of the participants asked, “If we have been sending out terrible email newsletters and I want to revamp them, how do I get all those people who have been ignoring them to give us a second chance and start reading them…

Favorite Tools for Keeping Track of Everything

I’m a content creator. In any given week, I’m creating content for my own blog, e-newsletter, webinars and e-clinics, and upcoming in-person workshops. I’m also frequenting writing guest posts for others, drafting new e-books, and creating materials for clients. Last year, I wrote a paperback version of The Nonprofit Marketing Guide. It’s no wonder that…

Getting Over Social Media Culture Shock #cncn

Yesterday I presented part of NTEN’s “We are Media” workshop at the annual conference of the North Carolina Center for Nonprofits, along with Holly Ross, Jordan Viator, and Ruby Sinreich. Here’s the slideshow, which gives you some quick tips on how to deal with the six most common concerns nonprofits have about using social media.…

Conversation, Not Just Calls to Action, Pays Off

Amanda Byrne, IT Administrator at the Carolina Tiger Rescue, recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words . . . “We recently participated…

Tips for Writing Facebook and Twitter Updates

You know they have to be short. But what else makes a good nonprofit Twitter or Facebook update? As with everything we say and do, we need to start by asking, “What’s the goal?” Or more specifically, what do you want the reaction to be when your tweet or update is read? I think this boils…

Rough Draft of a Nonprofit Social Media Policy

During last week’s webinar on Creating a Social Media Policy for Your Nonprofit, we used the Policy Tool for Social Media to create a rough draft of a policy. The online interview in the tool includes 12 questions, and I asked the 30 or so webinar participants to pick the answers via GoToWebinar polling. What…

Does Your Social Media Policy Let Staff Be Real?

I’m putting together a new webinar called Creating a Social Media Policy for Your Nonprofit (it’s on Wednesday, April 28 at 1:00 p.m. ET). As I’m thinking about the variations I’m seeing in social media policies, I’m measuring them up against what I’ve been using as the “good nonprofit marketing through social media” yardstick: Does…

Improve Your Nonprofit Website’s Search Results – #10NTC Tips

One of the best tactical sessions I attended at NTEN’s Nonprofit Technology Conference week before last was “Optimizing Your Site for Search Engine Performance: And We Ain’t Talkin’ Just Keywords.”  Here is the slide deck.  It’s a mouthful, but it boils down to this one simple idea: Getting Google and other search engines to point…

Why You Must Work with Network for Good and How to Follow Up with Donors

Yesterday in “10 Donations. 3 Thank-Yous. 7 Failures to Communicate,” I shared the results of my recent giving experiment, where only 3 out of 10 national nonprofits acknowledged my gift with a thank-you. These results mimic last year’s, and in the comments on last year’s post, a few people suggested that the fact that the…

What Nonprofits Can Learn from Politico’s Success

Last week I had the opportunity to chat with Politico’s managing editor, Bill Nichols, over a dinner hosted by the Friedman Foundation for Educational Choice. (I was there to teach local and state school choice advocates how to develop nonprofit marketing strategies.) Bill gave a fascinating presentation about the start-up of Politico, emphasizing many of…

What’s Your Nonprofit’s Soundtrack?

A couple of weeks ago, I noticed Beth Ann Spiegel’s status update on Facebook: “Beth Ann Spiegel needs your help finding hip songs (rock/alternative/punk/indie/folk/bluegrass/reggae, etc) related to disability/ability, respect, achievement, dignity, friendship, etc. –basically a soundtrack for The Arc of Atlantic County — to play on Stockton’s radio station…we’ll be on 91.7 WLFR talking about…