How Web Developers Hurt Their Nonprofit Clients

I’ve run into more than the usual number of nonprofits who have crappy websites built by consultants lately. I’m not talking subjective design preferences here, but flat-out terrible decisionmaking and implementation. When I’ve questioned the nonprofit communications staff about these websites, the answer is always “The website consultant did it that way.” Enough is enough.…

What Google Has for You #google4np

Yesterday at Google’s DC Headquarters, they gathered about 200 nonprofits, consultants, and bloggers to unveil their latest version of Google for Nonprofits. Google’s had all of its tools of interest to nonprofits on one page for awhile, but here’s what’s different now: They are bundling several services into a suite of tools that you can apply…

Fearing What They’ll Say on Facebook

Nothing seems to elicit deeper sighs from the small nonprofits I talk to these days then how to best use social media. They know they need to “be there” and they understand the basics. But they are often troubled by the lack of strategy, and the lack of control. What staff, volunteers, and clients might…

Fundraising Platforms: Is Three a Crowd?

Over the last month or two I’ve received lots of questions from communications and development directors about third-party fundraising applications like Jumo and Crowdrise. The same question came up this morning at the Nonprofit Marketing in 2011 workshop I did this morning for the Georgia Center for Nonprofits. I’m personally taking a wait and see…

Social Media Q & A

A flurry of questions came in at the end of today’s webinar on Writing for Social Media, so I’m going to try to quickly answer a bunch of them here. I didn’t get permission to use people’s names, so I’m sharing these questions anonymously. We have both the Facebook Page and the Group.  I know…

Where Focusing on Social Media ROI Fails Us

Back in June, I shared some of my favorite tips for writing Facebook and Twitter updates. In that post, I urged you to think of your social media writing goals in terms of the reaction you were looking for. Do you want someone to DO something, THINK something, or FEEL something in response to what…

Dealing with Info Overload: Lists and Lotteries

I woke up this morning and saw a tweet from Drew at Throwing Light, asking me if I ever deal with information overload. In his own post today, Drew talks about how he blames all the blogs he wants to read for his recent creative slump and explains what he did to overcome. Since I…

“Open Community” and Nonprofit Marketing

I’m taking part in the virtual book tour that Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. Maddie and Lindy were kind enough to answer a few questions on how the concepts in the book relate to nonprofit marketing.…

7 Tips for Email Subject Lines

During the online marketing bootcamp I presented for a local AFP chapter recently, one of the participants asked, “If we have been sending out terrible email newsletters and I want to revamp them, how do I get all those people who have been ignoring them to give us a second chance and start reading them…

Favorite Tools for Keeping Track of Everything

I’m a content creator. In any given week, I’m creating content for my own blog, e-newsletter, webinars and e-clinics, and upcoming in-person workshops. I’m also frequenting writing guest posts for others, drafting new e-books, and creating materials for clients. Last year, I wrote a paperback version of The Nonprofit Marketing Guide. It’s no wonder that…