Do You Think Cybersecurity is Someone Else’s Job? Guess Again.

Today, Thomas Negron joins us to stress the importance of locking your organization’s digital door and taking charge of your online accounts. ~Kristina Guest Post by Thomas Negron “I don’t get the whole lock and key thing. Do I turn the key left? Do I turn it right? I can never remember! I’m not good…

Time for a Change! What Communications Leadership Looks Like

Let’s Shift That Culture and Make Some Real Progress! There is more to effective nonprofit communications than following best practices. To get the best results, there needs to be a fundamental shift in how you lead your communications staff and the team culture you foster. TOMORROW, Kivi will share what she’s learned from more than…

Mobile Giving: 2 Strategies to Improve Your Nonprofit’s ROI

If you’ve decided 2018 is the year your nonprofit is going to embrace mobile fundraising campaigns, Steve Page of MobileCause has some great tips and resources for you in today’s post. ~ Kristina Guest Post by Steve Page If your nonprofit is looking for a flexible and sustainable way for your supporters to donate, chances are you’ve considered…

How Nonprofits Can Use Text Messaging

Have you tried mobile fundraising or contacting your supporters via text? Alexa Lemzy shares some ways you can get started in today’s post. ~Kristina Guest Post by Alexa Lemzy Texting is one of the most effective ways to communicate to a large number of people. Nonprofits and charity organizations that want to effectively reach more people should…

5 Strategies to Build Better Relationships with Your Mobile Donors

John Killoran, CEO of @Pay, guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors. ~Kristina Guest Post by John Killoran With mobile donations becoming one of the most popular ways for donors to give, your nonprofit has to take a slightly different approach if you…

Want People to Share Your Story? Stop Making It So Hard! Do This Instead.

A few weeks ago, in preparation for my Nonprofit Marketing Guide Tweet Like a Boss Pass Holder webinar, I had a wonderful conversation with Kids Are Heroes founder Gabe O’Neill. We chatted about how he became a big fan of Twitter, and then he asked me to look at this section on his website called Share…

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

I’ve received several emails in response to Tuesday’s post about other ways to measure email engagement asking about the accuracy of open rates. The main concern is that if the open rate data is bad, any additional analysis like I suggested is also bad. For example, you might categorize someone improperly, and more likely as…

SEE HOW THEY STACK UP: 6 Popular Online Engagement Tools for Advocacy and Fundraising

Looking for a new tool to help you raise money and engage supporters online? Check out The Nonprofit Guide to Online Engagement Tools by Firefly Partners. The report reviews six commonly used online tools designed specifically for nonprofits —  Blackbaud Luminate Online, CharityEngine, Engaging Networks, EveryAction, NeonCRM and Salsa — and ranks them in 10…

Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

I’ve encouraged an open conversation about the long-term impact of this year’s Give Local America Day fiasco, including inviting guest commentary. Jay Love, CEO of Bloomerang, took me up on the offer with today’s post. ~Kivi Online days of giving like Giving Tuesday, Brackets for Good, and Give Local America  have become wonderful fundraising tools for…

3 Powerful Tools to Help You Optimize Your Nonprofit Website

via GIPHY Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your…

The Heroes and Villains of the Give Local America Story #GiveDayLessons

We talk a lot about storytelling in the nonprofit sector: how stories build through their first, second, and third acts and how all story arcs need beginnings, middles, and ends. When I do storytelling training, I compare the stories that nonprofits tell to a TV series. You have the short-lived, episodic stories that start and…

Grow Your Email List With These 14 Paid Email Acquisition Sources

For every email list, there is churn, churn, churn. People leave your list and emails bounce. Are you replacing those names? If not, your nonprofit email list shrinks every year to the tune of 12 percent or higher, according to the 2016 M+R Nonprofit Benchmarks Study (your mileage may vary, of course). Organic email list…