Social Media Takeovers: 6 Nonprofits That Gave It Up for Good (PLUS: 6 Tips for Getting it Right)

Would you hand over the keys to your nonprofit’s Twitter or Instagram account to a volunteer, partner, artist or celebrity?  It’s called a social media takeover, and it’s been used by big brands and a variety of nonprofits with some fairly impressive results – such as big boosts in followers and engagement. It’s a tactic well suited…

Successful Facebook Advertising on Less than $2 a Day

A lot of people ask us whether Facebook advertising is a good idea or not. So we are happy to introduce the good folks over at ActionSprout to share some answers! They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on…

Using Hashtags to Promote Your Cause [Free Download]

Our social media and online campaigns adviser, Kerri Karvetski, has been killing it lately when it comes to hashtag training. Last week, she published 5 Easy Hashtags Hacks for Nonprofit Marketers and before that she gave us a great case study on how Mom Rising uses hashtags to meet its mission. If you really want to elevate…

5 Easy Hashtags Hacks for Nonprofit Marketers

I’ve been writing here a lot about hashtags lately….with good reason. The more I use them, and see the fantastic ways nonprofits use them, the more I’m convinced hashtags are must-have in the nonprofit marketer’s toolkit. In the past few months I’ve given several webinars on how to use hashtags to promote your cause. A few tactics, techniques and tools stood…

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Yearning for company, learning, or meaningful connections on Twitter? Try a Twitter chat! TWITTER CHAT  A conversation that happens on Twitter that’s focused within a certain time (usually an hour) on a specific topic and by a specific person or organization. If you’re struggling to “get” Twitter, Twitter chats just may give you that “aha” moment…

CONFESSION: I Stink at Making Graphics. These Tools Make Me Look Like a Genius. 

Is it me, or can everyone under 30 write, manage, code, photograph, design, analyze, train, present and strategize? Me? I’m not so good with the graphics. I’m getting better, but infographics and photo manipulation aren’t second nature to me. Sometimes, they’re a struggle. But I need visuals to communicate, to tell the story I need to tell, to motivate donors…

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

For more tips and examples, join me next Thursday, January 15th at 1:00 p.m. Eastern (10:00 a.m. Pacific), for my brand new webinar Where Are My People? How to Find Your Audience on Social Networks. (Recording available if you can’t attend live.) Let’s face it – not all followers on social networks are the same. Some are…

Build Your Email List for Year-End Giving

Integrating email campaigns with your direct mail appeal letter is a great way to get your supporters’ attention during the busy year-end fundraising season. If you need more emails, then we have a great resource to help you build your email list. Download Get Started with Email Acquisition Campaigns: Tactics, Apps and Real-World Examples to…

The Last Word on the #IceBucketChallenge [Video]

Now that we’ve all dumped ice water on our heads and the ALS Association has raised over $116 million dollars, it’s time to talk about why the Ice Bucket Challenge really worked.  Michael Hoffman at See3 invited Joe Waters of SelfishGiving and me to a live Google Hangout conversation about the Ice Bucket Challenge. Here’s the…

Reasons I Don’t Use Instagram [And Why They Are Silly]

I have had an Instagram account for over a year now. And I have posted exactly 3 pictures:   I like the idea of Instagram, I really do! Who doesn’t like looking at pictures? Still, there have been a few things holding me back from really embracing it. And most of those reasons are a result…