Mixed Links for Nonprofit Communicators March 28, 2014

Kivi and I just got back from a family vacation to the Mouse House (Disney World for you uninitiated). I think I need a vacation from my vacation, so let’s wrap up the week with some Mixed Links… Craig Newmark has released an infographic that Reveals Latest Data on Cracking the Crowdfunding Code. Blackbaud has also…

Mobile Marketing and the Wizard of Oz

This month’s post from Jenifer Snyder of mGive looks at how you can apply mobile fundraising and marketing lessons from the classic Wizard of Oz.  ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive Director of The mGive Foundation This year the Academy Awards will feature a tribute to the classic and beloved film The Wizard of Oz,…

How Are You Segmenting Your Email List?

Coming up with a real strategy for how to segment your email list is one of the changes I recommend nonprofits make in 2014. I’m working with a favorite client this month on making some of those strategic decisions about how they can build out the records in their email list so they can segment…

10 Insanely Useful Free Twitter Tools for Nonprofits

The beauty of Twitter is that it is simple, short and fast. When something happens in the world, more often than not, Twitter carries news of it first. From earthquakes to elections, mundane to momentous, Twitter tells us what’s going on and who’s saying what. It lets us take the pulse of humanity. But Twitter…

Getting Started with Mobile in 2014

Jenifer Snyder of mGive is back with some more tips on how to use mobile to your advantage. ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive Director of The mGive Foundation If one of your 2014 goals is to more effectively engage with donors, then consider integrating mobile outreach into your plans this year.   And why not?…

Nonprofit Annual Reports on YouTube and Pinterest

I’m updating my lists of examples of nonprofit annual report infographics and video annual reports as I prepare to teach a new webinar next week at CharityHowTo:  Advanced Annual Reports: Video Annual Reports and Infographics to Share Your Results with Donors. I’ll keep adding to the list as more come out in the next few…

Little Known Ways to Gain Mobile Supporters

To help your nonprofit understand the benefits of having a mobile marketing strategy and how to implement one, we asked the good folks at The mGive Foundation to guest blog for us. Earlier, they let us know the top reasons to use mobile. Today Jenifer Snyder outlines several ways to starting building your mobile list.  ~Kivi Guest…

What to Do BEFORE You Send a Bulk Email

Today’s post was inspired by All-Access Pass Holder Esther Wieman,  Associate for Business Development for the Cultural Data Project (CDP). Since CDP has over 30 staff members, but no dedicated communications capacity, Esther wanted to make sure anyone sending an email to a big list not only proofread the email for spelling and grammar problems, but also checked…

Top 5 Reasons to Use Mobile

To help your nonprofit understand the benefits of having a mobile marketing strategy and how to implement one, we asked the good folks at The mGive Foundation to guest blog for us. Today we start with the basics as Jenifer Snyder explains why you need to be thinking about mobile.  ~Kivi Guest Post by Jenifer Snyder, Esq.,  Executive…

The Engagement Pyramid for Email

I’m a visual person, so I love to see concepts and processes mapped out. So I found this “Psychological Hierarchy of an Email Campaign” pretty interesting. You are the Email Marketer, and the people on your email list are the Subscribers. Your pinnacle is likely not “Purchase and Share” but something more like “Donate” or…

Getting IT Invested in Your Cause

Earlier this year we introduced you to Imtiaz Haiyoom, an “IT guy” for CitySquare who encouraged nonprofit marketing staff to bring their IT staff into the decision making process. Today, we have another IT guy who shares how he grew to even like marketing. Crazy!  ~Kivi Guest Post by Andy Adams of Whistling Duck  It was…