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What’s the First Document You Should Create Before Every Project?

It’s a creative brief and they will make your life so much easier! Creative Briefs are worksheets that communications staff use to collect the specific information they need from others before they begin working on a project. Creative briefs are an essential #CALMnotBUSY planning and collaboration tool. They should be the first document created before any…

New in November: Jump Starting Your Creative Brief Process! Plus Editorial Calendars and Trends for 2021

Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: November 10 & 12: Everything You Need to Know about Editorial Calendars for 2021 with Kivi Leroux Miller [Two-Part Webinar Series] We’ll show you how to build an editorial calendar that works for you and your organization. Registration for this series is $199 or…

Jump Start Your Style Guide and Creative Brief

At Nonprofit Marketing Guide, we’ve been exploring new ways to provide training and coaching, in addition to our training webinars and Communications Director Mentoring Program. Last month we kicked off a new 3-hour workshop format called a Master Class, and today we are announcing the creation of a 60-minute DIY workshop called a Jump Starter.…

What We’ve Got Cooking This October: A Writing Workshop, Better Thank You Notes, and Pumpkin Muffins

What? I felt like I had to include an actual recipe with that title. Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: October 6: The Seven Styles of Nonprofit Writing MASTER CLASS with Kivi Leroux Miller [THREE-HOUR WORKSHOP] Learn how to master the seven distinct types of copywriting during this BRAND NEW…

No More Excuses! Your Confidence Building Guide to Making More Videos at Your Nonprofit

On the fence about video marketing? Let me throw just a few stats at you so you can learn how POWERFUL video really is: Tweets with video attracted 10 times more engagements than Tweets without video. Facebook users view an average of 8 BILLION videos daily. 75% of Instagram users take action after viewing a brand’s video. Social video generates…

How Your Nonprofit Should Communicate to a Divided America

It’s no secret that our nation is deeply divided along political and social lines, and these divisions make it increasingly difficult for nonprofits to develop messages that appeal to people on both sides of the divide. Tomorrow we are hosting a budget-friendly webinar that will equip your organization with the tools it needs to listen…

Sailing Through September: Communicating to Divided Communities and Video Strategies for Nonprofits

Here’s what’s happening this month at Nonprofit Marketing Guide… Online Training: September 3: Marketing Bequests: How to Ask for That Final Gift with Tom Ahern [90-Minute Webinar] Tom shares secrets from around the world on how to tactfully ask for bequests from your current donors. Registration for this webinar is $129 or FREE with an…

Is Your Communications Staff Ready for the Next Emergency? Crisis Communications Training Tomorrow

2020 is barely halfway over and to say we have faced a lot is an understatement. You’ve dealt with cancellations, social justice proclamations, misinformation, and more. But those communications teams who already had a crisis communications protocol in place were in the best position to move forward no matter what came their way. They are always ready for things like:…

Hot Topics in August: Crisis Communications and More Effective Marketing

Here’s what’s happening next month at Nonprofit Marketing Guide… Online Training: August 13: Get Ready for Your Next Communications Crisis with Antionette Kerr and Peter Panepento [60-Minute Webinar] Learn how to be prepared for the next communications crisis heading your way. Registration for this webinar $49 or free with an All-Access Pass. Learn More and…

What Is Content Repurposing? A Strategy That Can Help You Work Less AND Get Better Results [$20 Webinar Tomorrow]

As a two-person company who puts out a lot of content, we really believe in repurposing. We rarely produce or publish a resource unless we know we can use it in a few different ways. Not only does repurposing save you time, it just makes good marketing sense. Most people are not going to react the…