Let’s Do #NPCommLunch: Get Away from Your Desk!

After her work-life balance session at NTC, Kivi has been talking a lot recently about Cutting the Workaholic Martyr Crap and how you need to stop wearing unused vacation days as a badge of honor. As Kivi says, “Your brain needs a break in order to think strategically and to solve problems creatively.  If you…

Learn the Job, Love the Job: It’s Why We’re Here

  Every company should be able to quickly explain why it exists.  For us at Nonprofit Marketing Guide, we’ve often talked about things like “helping nonprofits do smart and savvy marketing and fundraising” and “providing training and resources to nonprofit communications pros.” This year, I realized that our business and philosophy have grown beyond that:…

Nonprofit Marketing Team Roles and Tasks – Who Does What?

I am working with two clients, ASPCApro and the Pittsburgh Park Conservancy, who are both looking at the best ways to staff what are essentially content marketing teams, even though the organizations don’t call them that. They’ve both asked me for the list of all the roles and responsibilities that should be covered by a…

Finding Purpose: You and Your Nonprofit

    You may have seen this graphic or its cousins floating around on social media lately. I liked it a lot, because it helped me explain some concepts to my 11-year-old, who is suddenly concerned about her purpose in life. I certainly believe that I have found my professional purpose by founding Nonprofit Marketing…

Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been…

Book Yourself an #NpCommFreeDay or Two

I like this time of year. The air is cooling, and the kids are back in school. It just feels more calm. But before long, the holidays and year-end fundraising season will be upon us. That’s why it’s important to look at your calendar now, before the chaos, and block out some Nonprofit Communicator Free…

How to Ask Your Current Donors for Bequests – Tactfully!

Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors…

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t…