Being a Nonprofit’s Internal Journalist [Video Interview]

When I was in Austin last month, I had a chance to catch up with Sara Peralta, the communications manager for the Capital Area Food Bank of Texas. Sara has a very interesting story to share about how she has transitioned from a more traditional “do everything” communications manager position to one where she is primarily…

The Best Nonprofit Marketing Webinar Topics for 2014?

As part of our planning for 2014, we’ve asked for your advice on what webinar topics you’d like to see on our schedule next year. Please take the survey now, if you haven’t already, and you could win a free All-Access Pass.  In the survey, we listed 14 different webinar titles and asked you to…

How Would You Design a Nonprofit Comms Training Program?

If you could design your own training program for 2014, what would it look like? Here at Nonprofit Marketing Guide, we’ve been offering nonprofit communications, marketing, and training programs online and in-person since 2007. Each year, we change what we offer, both in form and content, to best match what we think our community wants…

Amateur Hour in Nonprofit Communications

In my book, Content Marketing for Nonprofits, I devoted a whole section to different communications channels. For each channel, we list not only “Seven Ways to Make Your Content Work Here,” but also “Seven Mistakes to Avoid.” We know trying to run a small nonprofit is hard and you have a million different things to…

Worksheet: Your Nonprofit Marketing Maturity Level

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] This week’s free worksheet will help you and others in your organization gauge your nonprofit’s marketing maturity level. It’s part of the new set of worksheets we are creating to go with Content Marketing for Nonprofits…

Time for Another Nonprofit Communicators Free Day! #npcommfreeday

Here’s your friendly reminder . . . It’s time to block out some Nonprofit Communicator Free Days (#npcommfreeday) on your calendar between now and the end of the year! These are meeting-free days where you shut the door, don’t answer the phone or email, and stay off social media too. To the outside world, it…

Nonprofit Hashtags You Should Keep an Eye On

In yesterday’s post on registering a hashtag, we talked a little bit about how useful hashtags can be when trying to categorize your social media posts by topic. Here are some hashtags specific to the nonprofit field that you should add to your listening dashboard. Twitter Chats #nptalk – Weekly Wednesdays, 3:00 -4:00 pm EST. Learn…

If It’s Important, Don’t Just Plan It, Do It!

  Change is hard, especially when it means doing things differently than how you have always done them. Sometimes it is easier to go through the motions (like in this cartoon) and pretend that you are doing something when you really aren’t. Those of us in the consulting world see this all the time.  People…