I find summer to be a great time to do some reading catch-up and housekeeping: I get to most of the fiction I’ve been missing out on during my beach vacation, and I also take a good look at the blogs I follow. Can you help me figure out what good stuff I’m missing? There’s…
Yesterday we announced that we were making the recording for our webinar, Stupid Things Nonprofit Marketers Can Stop Doing, available as part of our Free Membership Program (you can also get the recording without becoming a member). During the webinar, we polled the 465 attendees on which of the stupid things they were guilty of. They…
We had so much fun last week on our free webinar sharing stupid marketing tactics that we’ve decided to share that fun with everyone! You can now watch 21 Stupid Things Nonprofit Marketers Can Stop Doing whenever you want. During this 60-minute webinar, we talked about 21 stupid marketing tactics and strategies you are totally wasting…
We just wrapped up today’s free webinar on Stupid Things Nonprofit Marketers Can Stop Doing. Over 1,000 people registered and about 14% participated in our community fundraiser for the homeless shelter in the small town where I live that almost had to close because of a bed bug infestation. THANK YOU! I will be dropping…
Being relevant in the lives of your nonprofit’s supporters doesn’t usually happen by accident. Use this checklist to determine if you are doing what it takes to be relevant. The more you agree with these statements, the better! 1. We know and understand the people we are communicating with. We have moved well beyond trying…
Are you doing any of these things: Compiling data you’ll never use Updating the newest social network no one else is using Focusing on including all your keywords instead of relevant content Using industry jargon only you understand Chasing after the next “big thing” Letting your board dictate what content you publish Talking at your…
I loved this commencement video by Jon Lovett, former Obama speechwriter and comedian. It’s very funny and yet still very insightful advice from a 30-year-old. As a 44-year-old — officially “old” to college grads — I love listening to smart young ones. I was usually the youngest one in the room early in my career…
I hear this plea from nonprofit communicators all the time: “There is way too much stuff to learn and do in this job. How do I cover all the bases when it’s just me and there is no additional help in sight?” At a recent conference, in response to a similar question, I replied this…
Do you have the time you need to think at work? To really think? If you are going to reach creative, innovative solutions to your marketing challenges, or just come up with a great new idea to attract more support or participation, you need time to think. Getting this time is what turns a hard-working nonprofit…
I plan to offer a free webinar on Wednesday, June 16. But here’s the problem: I haven’t decided on the topic yet! Help me figure out the topic and the title for this webinar by filling in the blanks. How to ________ When You Want to _________ I’ll get you started with some sample…
We met Imtiaz Haiyoom by accident our first night at the Nonprofit Technology Conference (#13NTC) in Minneapolis a few weeks ago. He was sitting approximately where we wanted to host a little meet and greet, so we basically commandeered his table and forced him join us. He got a free drink out of the ordeal, but I think…
A couple of weeks ago, we asked on Facebook and Twitter what you would do if you had a whole free day to yourself at work, no meetings and no interruptions. The top answer by far was some version of cleaning your office and getting your files organized. Seems nonprofit communicators are ready for some…
