Dealing with Info Overload: Lists and Lotteries

I woke up this morning and saw a tweet from Drew at Throwing Light, asking me if I ever deal with information overload. In his own post today, Drew talks about how he blames all the blogs he wants to read for his recent creative slump and explains what he did to overcome. Since I…

Freelancers/Consultants: How to Work for Nonprofit Clients

In addition to everything we do at Nonprofit Marketing Guide directly for nonprofits, I also have a small side project that helps freelance writers and consultants do a better job serving their own nonprofit clients. It’s called Freelance Writing for Nonprofits. I’ve re-opened registration for another session of the “Freelance Writing for Nonprofits” coaching program created…

Connecting with Your REAL Target Audience

Nancy Schwartz and I talked this morning about how nonprofits need to stop trying to reach out to the mythical “general public” and instead focus on the specific groups of people who matter most to your success. We recorded our conversation for you. Nancy and I will be spending lots of time working closely with…

Marketing Plan Workshop Early Bird Registration Ends Tomorrow

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Friday, October 17 is the last day for Early Bird registration. The price goes up by $100 on Saturday. Look what we’ve built into…

Write Your Marketing Plan in One Day

I know how busy you are. I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. Look who’s already signed up…