Three Stages of Nonprofit Marketing Maturity

[UPDATED DECEMBER, 2018. PLEASE NOTE WE HAVE MORE FULLY DEVELOPED THE MARKETING MATURITY APPROACH. PLEASE REFER TO THIS POST FOR MORE!] We all grow and change as people and as professionals, and so do our organizations. As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the…

Best and Worst Job Interview Questions for Comm and Development Directors?

Ashlie Hutcherson, Associate Development Director at Almost Home, emailed me yesterday asking if I’d write a blog post on questions to ask during interviews with Development Director candidates. Ashlie says that applicants for the Development Director job at her organization have already completed a prescreening phone interview and a face-to-face interview with the Executive Director. Now…

Membership Has Its Privileges – Especially When It’s Free!

Our main goal at NonprofitMarketingGuide.com is to provide training and mentoring for nonprofits who have small communications staffs and budgets, but big enthusiasm and ideas. While we think our All-Access Pass is the most affordable and comprehensive nonprofit marketing training you can find, we understand that some of you don’t have a budget at all…

Creating a Culture Where Everyone is a Marketer

“Marketing” is still considered a dirty word by some and misunderstood by many in the nonprofit world despite how important it is to furthering your good cause. Beth Ann Spiegel shares some tips on how to get your colleagues on board. ~Kivi Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc…

Do Your Staff and/or Board Need a Marketing Retreat?

During last week’s free webinar on Helping Your Staff and Board Become Great Nonprofit Marketers (register to watch the recording), I asked nonprofit  marketers to tell me why they didn’t currently have the level of cooperation they might like from their fellow staff members and board of directors. Of the 300 or so participants, almost half (48%)…

What Skills Should a Communications Team Have?

Can you help me answer this question? “My name is Matt Silva, and I work for a nonprofit based in San Francisco called EARN. At EARN, we give low-income working families the power to create prosperity for generations. I’m a member of EARN’s first-ever communications team, and we’re thinking strategically about what roles and functions…