One Big Myth about Direct Mail Appeal Letters

Each time we hold our Direct Mail for Small Nonprofits E-clinic, Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter. And one of the biggest challenges is trying to convince our participants (and their team) that they do NOT have to keep their…

Freelancers/Consultants: How to Work for Nonprofit Clients

In addition to everything we do at Nonprofit Marketing Guide directly for nonprofits, I also have a small side project that helps freelance writers and consultants do a better job serving their own nonprofit clients. It’s called Freelance Writing for Nonprofits. I’ve re-opened registration for another session of the “Freelance Writing for Nonprofits” coaching program created…

Join Me at the Online Marketing Spa

I was going to wait until Tuesday to tell you about our new e-clinic for July, but what the heck. If you are at work today, you deserve a little bonus! (For those of you outside the U.S., this Sunday is Independence Day, which means most of America is slacking off today and Monday.) July…

Our Next Several Webinars and Where to Meet in Person

I just realized I hadn’t shared our webinar line-up with you recently, so here’s what’s coming up in the next few weeks: March 18: On-the-Spot E-Newsletter Makeovers: Get Your E-Newsletter into Better Shape March 23: Getting Your Nonprofit Started with Social Media March 30: Q &A Conference Call: Personality and Positioning with “Brandraising” Author Sarah…

Communications Directors: Want Your Own Coaching Program?

This week I started an intensive month-long coaching program for freelance writers who want to serve nonprofit clients. I limited the program to just 10 freelance writers, because I wanted the whole group to be able to interact and for me to be able to answer questions directly and fully. Several communications directors at small…