Which is More Powerful in Messaging: Emotions or Facts?

If you ask veterans of hard-fought political campaigns which matters most, what a person feels or what a person thinks about your candidate, without exception, they will tell you that heart overrules head in the voting booth. The same goes for the way we make purchasing decisions, the way people vote on juries, and  whether…

Why You Need Spokesperson Training – Get It This Wednesday

On Wednesday, Thom Clark, co-founder and president of Community Media Workshop, will present “How to Be an Effective Spokesperson for Your Nonprofit” during our weekly webinar series. I asked Thom to present this training because spokesperson skills are incredibly helpful to all nonprofit communicators, whether you are personally speaking with the media or not. Are you…

I’m Doing a Free Conference Call on Email Marketing – Join Us!

Next week on Thursday, June 25, at 4:00 p.m. Eastern (1:00 p.m. Pacific), I’ll be talking all about the “Seven Steps to Better Email Fundraising and Communications” on a free conference call hosted by Network for Good. Actually, I’m only blabbing for about 20 minutes and then I’m taking your questions for the rest of…

New to the Nonprofit World: Success Stories from All-Access Pass Holders

I hear great stories all the time from nonprofit staff who are using their All-Access Passes to Nonprofit Marketing Guide’s webinar series to get more support for their good causes and to develop their own careers.  Here are stories from three people who are relatively new to the nonprofit sector . . . “A group…

Fundraising Online: Radio Show Friday, Webinars Next Week

Not raising money online yet? Or not raising enough? (How’s that for a stupid question?) Next week we are hosting a two-webinar boot camp specifically on online fundraising. This is your chance to learn both the basics and the advanced techniques for turning your website and email list into a real, sustainable fundraising force for…