Photo by Nataliej on Flickr If you live in the eight states or seven Canadian provinces/territories below (or know someone who works for a nonprofit and does), read on. I’m extending the deal I mentioned last week through the end of August, to give all of you summer vacationers time to get back in the…
Every time you launch a new campaign or implement a new program, I am sure you give yourself ample time to sit down and think through the very best marketing strategies and communications tactics. I have no doubt that you have ample funding to do market research, to hire the most creative talent, to always…
Photo by RaeA If you’ve been waiting for me to make the recordings from the Nonprofit Marketing Guide webinar series available, wait no more. The following titles are now all available when you purchase an All-Access Pass. For $97, you’ll get to view all of these webinars and any I add in the next twelve…
New donors, volunteers and other potential supporters have questions that they want answered before taking the next step with your organization. These five simple but universal questions that people will have about your organization are best answered not with statistics or wonky program statements, but with stories. Your website is the perfect place to answer…
Thanks to everyone who took the survey on which topics should be on the nonprofit marketing weekly webinar series schedule for this summer. Staff at more than 130 nonprofits voted and here are the top five webinar titles (schedule and registration pages coming soon): – Must-Have Features for Nonprofit Websites – How to Increase Traffic…
How many of these situations sound familiar to you? People call your nonprofit all the time asking for assistance on issues you don’t really work on, because they are confusing your organization with another one in town. You don’t have an “elevator speech” because it’s just too hard to explain what it is you do…
I recently asked this question in a different way on the Nonprofit section of LinkedIn Answers. The sum advice from all the responses was this: Keep it short. Focus on accomplishments. Thank your supporters. My annual reports e-book tells you everything you need to know to write a traditional nonprofit annual report, whether it’s 8…
As you know, I’m hosting a webinar this week with search engine optimization (SEO) expert David Westbrook. It’s going to be full of great tips on how to do your keyword research and search engine optimization, which is really essential if you expect your website to produce new supporters. David will speak in plain English,…
Please take this 3-minute survey to determine which webinars should be offered in Nonprofit Marketing Guide’s weekly webinar series this summer. Take the Survey Now I promise, it’s painless. Simply run through the list of webinar titles and rank them on a scale of 1-5. Everyone who completes the survey and leaves their contact information…
Next Thursday’s Nonprofit Marketing Guide webinar is on keywords and search engine optimization (SEO) for nonprofits and will feature guest speaker David Westbrook, an SEO expert with lots of nonprofit experience. If you just crinkled your nose and said, “Huh?” or if you are your office’s accidental techie and default webmaster, this webinar is for…
Email newsletters are great tools for nonprofits because they are so much cheaper to produce and distribute than print newsletters. The only problem is that they can be deleted in an instant or trapped forever in spam filters. And even when they are opened, they are often too *yawn* boring to grab the readers’ attention…
When people read on paper, they usually start at the beginning and work their way through in a linear fashion from page one to page two to page three, etc. When people read on the Web, however, they start where Google sent them, and that could be anywhere on your website. Once they get there,…
