Editorial Calendar How-Tos for Nonprofits [FREE WEBINAR]

Start off 2016 by bringing some order to your nonprofit’s communications chaos. We’ll show you how during our first training webinar of 2016. And it’s FREE TO EVERYONE! Join us for: Editorial Calendar How-Tos for Nonprofits Wednesday, January 13th 1:00 p.m. Eastern | 10:00 a.m. Pacific Recording available if you can’t make it live, but…

24/7 Access to the Training You Need to Change the World

With our All-Access Training Pass, you get the latest training on a wide variety of topics – from annual reports, direct mail, and thank you letters to websites, email, and social media. Take a look at these live webinars coming up in the next several weeks: How to Tame Your Wild and Unwieldy Nonprofit Editorial Calendar (Includes new e-book…

Should Your Direct Mail Appeal Letters Be Kept to One Page?

During our direct mail appeal letter training, we invariably get asked about appeal letter length: How many pages should our letter be? Anyone have great success with anything over 2 pages? Everyone on my team is very afraid of anything over a page. Direct Mail expert Tom Ahern shoots down the one-page myth immediately. In his words,…

April Is All About Email Newsletters

Email newsletters consistently rank among the top 3 when we ask nonprofits what their most important communications channels in our annual trends report survey. You also spend more time on creating email newsletter articles than most other types of content. For something so important and time-consuming, you want to make sure it’s right. Unfortunately, a lot of nonprofit e-newsletters are…

Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been…

How to Ask Your Current Donors for Bequests – Tactfully!

Did you know organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US? Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors…

What Does Raise Awareness Really Mean Anyway? [FREE Webinar]

Executive directors and especially boards of directors love for you to “raise awareness” about your cause. But what does that really mean anyway? Surely not a massive, multimedia advertising campaign like corporate America would do, because you don’t have that kind of a budget. And surely not a door-to-door canvassing campaign like politicians do, because you don’t…

PHENOMENAL COMMUNICATIONS POWER…itty bitty living space

Have you ever seen Disney’s Aladdin? The Genie, played by Robin Williams, has just been released from his lamp by Aladdin and is explaining what a genie is and what he can do. Genie has all of this power at his disposal, but he’s contained in a tiny little lamp. https://www.youtube.com/watch?v=v57sUtvNa5o Your email subject lines, social…

If You Write Direct Mail Appeals In-House, You’ll Want to Know About This

If you have been part of our community for any length of time, you know Tom Ahern and how awesome he is at writing fundraising copy – especially direct mail appeals. (If you are new here, “Welcome!”) In fact, his direct mail appeal e-clinic has been the most popular e-clinic we offer and consistently sells…

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first…