Responsible for Graphic Design, but Have No Real Training? Join us Tomorrow!

If you have been tasked with creating graphics for your organization, but have little to no design training, then our next BRAND NEW webinar is for you! You can create powerful images that successfully engage donors, funders, media, volunteers and other supporters in-house. But you have to embrace the CRAP Join graphic designer Julia Reich…

8 Tips for Proofreading from a Reformed Grammar Nerd

Let’s start with a cartoon in honor of Halloween: <SHUDDERS> Yesterday, I shared a few things that scare me and what I am doing about it. I also encouraged you to share what scares you too. Would “bad grammar” make your list? I didn’t include it on my list because I am actually trying to…

Conversation Bubbles

How to Make Your Nonprofit Writing More Conversational

Are you struggling to inspire your readers? It may be your style of writing. Many of the words we use in our writing would never come out of our mouths in everyday conversation. You need to write like you’re in a conversation as opposed to a lecture. Who wants to be lectured to? Not your…

12 Marketing Blogs Nonprofit Communicators Should Read

It’s a blessing that we have so many awesome bloggers to follow in the nonprofit marketing and fundraising communications world. It’s also a curse — too many to follow gets overwhelming fast! To help combat the overwhelm while still actively encouraging you to keep reading, Kristina curates content for you in our Friday Mixed Links…

Before and After – This Website Redesign Lowered Bounce Rates Significantly

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. It means you need to redesign your website! Mentoring Program participant Rosie Aquila of Iona Senior Services shares how her organization drastically lowered…

Why Visitors Abandon Your Website (And How to Fix It)

Don’t let your website visitors get away! Use these tips from Spencer Brooks of Brooks Digital. ~Kristina Guest Post by Spencer Brooks Last year, I uncovered some data that shocked me. I was browsing through one of our client’s Google Analytics reports when I came across an alarming trend. There, in the demographic data, lay…

3 Powerful Tools to Help You Optimize Your Nonprofit Website

via GIPHY Want to make your website better? And by better, I mean get more people to join your email list, sign up to volunteer, and donate. You could ask for user feedback, but what users say and do are often polar opposites. You could check out your aspirational peers for best practices, but your…

A Super Effective Online Fundraising Tool: The “Wins” Blog Post

Want to get donors all jazzed up before an online fundraising campaign? Try the “wins” blog post, a numbered summary of the good your donors made possible in the recent past. I’ve tried this tactic with three clients over the past 18 months, each with excellent results. Take a look. American Heart Association For AHA’s year-end…