Before and After – This Website Redesign Lowered Bounce Rates Significantly

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. It means you need to redesign your website! Mentoring Program participant Rosie Aquila of Iona Senior Services shares how her organization drastically lowered…

Why Visitors Abandon Your Website (And How to Fix It)

Don’t let your website visitors get away! Use these tips from Spencer Brooks of Brooks Digital. ~Kristina Guest Post by Spencer Brooks Last year, I uncovered some data that shocked me. I was browsing through one of our client’s Google Analytics reports when I came across an alarming trend. There, in the demographic data, lay…

DON’T MISS THIS: 70 Email Subject Line Ideas for Fundraising, Advocacy and Event Deadlines

Want your supporters to pay more attention to deadlines? Use one of these email subject lines: a race to the finish across the finish line almost over are you in? are you missing out? can we count on you? can you make it by midnight can’t be short can’t wait coming up short days left…

ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to! And if you’re interested in learning more about…

Make About Us Page an Invitation, Not a Recitation

When it comes to building relationships and trust with prospective donors and volunteers, service users or program participants and other vital audiences, the smallest details can make a huge impact, especially when they’re about your organization’s people. That’s why there’s so much potential for us to do SO much better with About Us web site…

Writer’s Block Giving You Nightmares? Fight Back With Our Monthly Prompts

We blog everyday. Then, we also have to write articles for our weekly e-newsletter. Plus write another newsletter to our All-Access Pass Holders, not to mention updating Facebook and Twitter. Then there is creating new content for webinars and e-books. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at…

Breaking My Bad Habits: From College To Nonprofit Writer

Would your nonprofit communications make your English Lit professor cringe? Good! You’re probably on the right track. Today, Laurel Dykema shares some habits she had to change once she started writing for the real world. ~Kivi Guest Post by Laurel Dykema of Mission India Confession: I had a lot of bad habits when I started in nonprofit…