The Art of Chunking: An Online Writing Essential

When people read on paper, they usually start at the beginning and work their way through in a linear fashion from page one to page two to page three, etc. When people read on the Web, however, they start where Google sent them, and that could be anywhere on your website. Once they get there,…

Webinar: Dos and Don’ts of Writing for the Web and E-Newsletters

Do you know the important differences between how people read on paper and how they read on a computer screen? Do you understand how those differences drastically change the way you should write for your website visitors and email newsletter readers? If you aren’t sure, I’ll show you how to go from confused to confident…

Make These Changes When You Redesign Your Website

Jakob Nielsen’s Alertbox for March 12 (always a must-read e-newsletter) covers “10 High-Profit Redesign Priorities.” The tips are focused on ROI — return on investment — for commercial sites, but many of the tips are applicable to nonprofits too. Here are a few of my favorites, with some comments. — Publish an email newsletter, if…

Writing Great ALT Tags for Your E-Newsletters

ALT tags are the bits of text that you can attach to images on webpages and in email messages and e-newsletters. As I explained yesterday, using the ALT tag is essential when including images in email campaigns and e-newsletters, because if the people reading your email have image blocking turned on, they won’t see the…