Stop Writer’s Block Every Month [+ Giveaway]

Our year-end giveaways continue today! Read on to find out how you can win.  Let’s take some of the grief out of nonprofit writing and smash through your writer’s block! Join the almost 7,000 nonprofits who receive our free Monthly Nonprofit Writing Prompts E-newsletter designed specifically to help you come up with ideas for your newsletter articles,…

Shifting Your Comm Style from Frightening to Friendly – 3 Steps

I recently talked with a nonprofit communications director whose challenge for 2014 is to remake her organization’s communications voice, style, and tone from something that’s frankly a little frightening to something much more friendly. How does she know the current approach is frightening? Because the organization’s supporters and clients said so. The nonprofit asked for…

Preparing Your Website for a Successful Content Marketing Strategy

A good content marketing strategy, like any communications strategy, involves integrating all of your communications channels. Joe Ventura, senior communications manager at Reading Partners, shares how his organization got their website ready to handle the increase in visits their content marketing strategy produced. ~ Kivi Guest Post by Joe Ventura of Reading Partners Nonprofit marketing, communications, and development…

Creating the Annual Report Your Supporters Really Want to See

Creating an annual report might be a daunting task, but it is a nonprofit management best practice. Your donors want to know what you have been doing with their money before they will give again. And if you aren’t looking at your annual report as a fundraising tool, then you need to think again. Your…

6 Tricks to Make Your Content Skimmable

We’ve talked before about how people don’t really read all of your content. Laurel Dykema is back with some tips on how to get your point across even to busy readers. ~Kivi Guest Post by Laurel Dykema of Mission India “AVALANCHE!” Twitter-ers are tweeting. Facebook-ers are posting. Pinterest-ers are pinning. Instagram-ers are picture-taking. More micro content…

Want to Write Faster AND More Effectively? [FREE Webinar]

One of the biggest challenges for nonprofit marketers and fundraisers is producing all of the content you need to do your job well. Everywhere you look on your to-do list is something new that you need to write – direct mail, emails, newsletters, your website, social media, blog posts, advertising, proposals . . . it…

Fundraising with the Undead – Nonprofits Embrace the Zombie Apocalypse

If the Zombie Apocalypse is not really a thing, then why are zombies everywhere? The Walking Dead, World War Z (the book – I am not acknowledging the movie unless they change the title. Plus, zombies don’t move that fast!), Shaun of the Dead, Call of Duty: Black Ops II, Warm Bodies, Pride and Prejudice and Zombies, Resident…

Being a Nonprofit’s Internal Journalist [Video Interview]

When I was in Austin last month, I had a chance to catch up with Sara Peralta, the communications manager for the Capital Area Food Bank of Texas. Sara has a very interesting story to share about how she has transitioned from a more traditional “do everything” communications manager position to one where she is primarily…

Worksheet: How to Explore a Metaphor to Use in Your Messaging

Sometimes the work nonprofits do can feel technical, complicated, wonky or obscure. That makes explaining it to others even harder. Metaphors are a great way to connect difficult concepts to ideas that people already know and understand. That’s why I included a large section on metaphors in my new book, Content Marketing for Nonprofits. (Amazon) For…

Better Subject Lines and Headlines: Fill in the Blank Worksheet

I get it. Sometimes it’s really, really hard to come up with an attention-grabbing email subject line or headline. That’s why we came up with a list of 50 fill-in-the-blanks to get you started, most of which are inspired by sensational headlines on consumer magazines. You can make that selling power work for your cause…