6 Steps to Building an Engaged Staff Writing Team

I have talked before about how your entire staff should be part of your marketing team no matter their job description. Diane Greenhalgh, director of web services of the Pulmonary Hypertension Association, was featured in my book, Content Marketing for Nonprofits, and recently appeared as a panelist for one of our book club discussion webinars. She shares how…

Kick-Start Yourself with a Communications Grid

We always hear from nonprofits asking how other organizations organize their content. We’ve talked about Big Picture Communications Timelines and Editorial Calendars, but there are lots of great hybrids in between.  Former Mentoring Program participant Carol Goglia, Director of Marketing and Communications at Communities Foundation of Texas, was kind enough to share her communications grid with us,…

I Don’t Care About Money … And Other Confessions Of A Nonprofit Writer

Laurel Dykema at Mission India has done some great guest posts for us, but this might be my favorite! Share your confessions below! ~Kivi Guest Post by Laurel Dykema of Mission India Hello, my name is Laurel. I’m a nonprofit writer. And these are my confessions: #1: I don’t care about money. Now, don’t get me…

Mixed Links for Nonprofit Communicators February 28, 2014

This Friday could not come soon enough. I really need some Mixed Drinks – I mean Mixed Links… Capital campaign experts Andrea Kihlstedt and Gail Perry are presenting a free webinar on March 3rd called How to Hire the Right Capital Campaign Consultant for Your Campaign. Voting begins today for the DoGooder Nonprofit Video Awards. This year’s…

Procrastination: Three Easy Outs When It Happens

So, I procrastinated on figuring out what I wanted to blog about today. Then Beth Kanter posted about methods of procrastination and how to stop.  It’s a great post – check it out. On the “Field Guide to Procrastination,” I am definitely the List Maker, the Sidetracker, and the Snacker (well, the Another Cup of…

Five Messages to Try When Raising Awareness

I’ve been writing and thinking a lot about “raising awareness” and what that really means for nonprofit communicators as I prepare to present How to Raise Awareness for Your Cause on a Budget, a brand-new webinar  for CharityHowTo. (Join us Feb 19 or Feb  26). One of the most common challenges that the “raise awareness” assignment presents…

Get Ready For February: Valentine’s Day Campaign Planning & Ideas for Nonprofits

Kerri Karvetski, in her new role as our Nonprofit Marketing Guide social media and online campaign adviser, helps you get ready for what could be your next big engagement campaign: Valentine’s Day! ~Kivi The all-consuming year-end season is behind us. Breather’s over! Your supporters are back in the swing of things and you should be,…

Marketing Morsels and Other Tips for 2014

On Wednesday, I’m hosting a free webinar on 7 Changes to Make in 2014. You can register below or here if you don’t see the form. One of the seven changes is to Create More Marketing Morsels. The majority of people who see your communications will pay attention to only the tastiest little bits of…

Stop Writer’s Block Every Month [+ Giveaway]

Our year-end giveaways continue today! Read on to find out how you can win.  Let’s take some of the grief out of nonprofit writing and smash through your writer’s block! Join the almost 7,000 nonprofits who receive our free Monthly Nonprofit Writing Prompts E-newsletter designed specifically to help you come up with ideas for your newsletter articles,…

Shifting Your Comm Style from Frightening to Friendly – 3 Steps

I recently talked with a nonprofit communications director whose challenge for 2014 is to remake her organization’s communications voice, style, and tone from something that’s frankly a little frightening to something much more friendly. How does she know the current approach is frightening? Because the organization’s supporters and clients said so. The nonprofit asked for…