Amateur Hour in Nonprofit Communications

In my book, Content Marketing for Nonprofits, I devoted a whole section to different communications channels. For each channel, we list not only “Seven Ways to Make Your Content Work Here,” but also “Seven Mistakes to Avoid.” We know trying to run a small nonprofit is hard and you have a million different things to…

Creating More Donor-Centered Thank You Letters: One Nonprofit’s Success [Examples]

With so many nonprofits getting donor thank you letters wrong, writing a great one that focuses on the donor and not your organization is a great marketing and fundraising strategy. All-Access Pass Holder J Merriman of Keep Truckee Meadows Beautiful shares how tweaking their thank you letter got an immediate response. ~ Kivi Guest Post by J…

What’s Your Best Score Ever? (And How Are You Going to Beat It?)

We love sharing your success stories – especially when it comes after following our advice! All-Access Pass Holder Noelle Gulden contacted us after our Feedback and Fine-Tuning session on email subject lines excited about their latest click-through rate. We asked her to share how taking a chance paid off.  ~Kivi  Guest Post of Noelle Gulden of JustFaith…

Be More Relevant by Being More Responsive

I use the Six R’s of Relevant Messaging when I’m trying to help nonprofits create messaging that is more relevant to their participants, supporters, and influencers. I’ve shared some specific tips on how to make your communications feel more “Real Time” and “Rewarding,” so today let’s look at being more “Responsive.”  Listen!  You can’t be responsive unless…

Mixed Links for Nonprofit Marketers and Fundraising

Hope you had a great week! Let’s have some Mixed Links… July’s Nonprofit Blog Carnival is up! Craig Linton, the Fundraising Detective, hosted the carnival and compiled some great tips on monthly giving programs. The August Nonprofit Blog Carnival will be hosted by yours truly and the theme will be how to play well with others…

Should You Sync Your Facebook and Twitter Updates?

We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes,…