Mixed Links for Nonprofit Marketers and Fundraisers June 21, 2013

Happy Friday! Let’s have some Mixed Links… Lori Halley at Wild Apricot blog is hosting this month’s Nonprofit Blog Carnival and this month’s theme is data for good. Submissions are due this Tuesday, June 25th. Facebook added a hashtag feature last week, so you know John Haydon has some ways nonprofits can use hashtags for their…

Making Your Communications Feel More Current

One of the chapters in my new book and a new webinar I’m teaching on messaging are devoted to the Six R’s of Relevant Messaging for nonprofits. One of those R’s is being “Real Time.” You want your content to feel relevant given the context of everything else that is happening right now, and to always…

Need Some Blog Post or Newsletter Article Ideas?

As content creators, we all know how hard it is trying to come up with fresh ideas that will be interesting to your readers. Inspiration can be hard to come by some days, but that’s where our Monthly Nonprofit Writing Prompts come in. Every month we send out a free e-newsletter designed specifically to help you come…

How to Get Better Stories from Your Staff and Board

Earlier this month, I wrote a post on ways to get your board involved with your communications and marketing. Kathy Swayze, who recently led a storytelling webinar for us, shares some more ideas on getting your board (and staff members) to capture better stories for your organization. ~Kivi  Guest Post by Kathy Swayze, Impact Communications Do…

Seven Easy Ways to Repurpose Your Content

I recently presented a webinar for GuideStar called Taming Your Communications Calendar Six Months a Time (which I am now teaching for CharityHowTo). Due to the large number of people who attended, I just couldn’t answer everyone’s questions live. Guidestar asked me to do a couple of follow-up blog posts answering two questions that tended…

Making It Skimmable Is Not Dumbing It Down

I presented a webinar on email newsletter strategy for CharityHowTo last week, and one of the key messages was to make the email itself very skimmable, with links to your website where the bulk of the content would be. In the email itself, you can include short teaser content. This is especially important for newsletters that…

Uncharitable, Overhead, and Communicating Results More Clearly

Have you ever had to answer the question, “What percentage of my donation goes to the cause?” Or what about, “How much do you spend on overhead?” Last Friday, Dan Pallotta was the plenary speaker at the Nonprofit Technology Conference. Dan is the author of Uncharitable: How Restraints on Nonprofits Undermine Their Potential and thinks those are the…

Creating Content on the Topics You Want to be Known for

Your nonprofit wants to be known as a go-to organization on a certain list of topics, right? So if someone in your community, or a reporter, or a legislator has a question about that topic, you want them to think about your nonprofit first, or you want your website to come up first in search…

Creating Content While at Conferences Like #13NTC

Later this week, I’ll be attending the Nonprofit Technology Conference in Minneapolis. Aside from the fact that I will be leaving 80-degree, Spring-Has-Finally-Sprung weather in North Carolina for a snow storm in Minneapolis, I am really looking forward to the big show. I take my reputation as a prolific creator of high-quality content for nonprofits…

Fundraiser’s Guide to Irresistible Communications – Book Review

I often advise people who are writing email newsletters, for example, that if you highlight everything by overusing bold and underline, you end up highlighting nothing. I should have followed my own advice when reading The Fundraiser’s Guide to Irresistible Communications: Real-World, Field-Tested Strategies for Raising More Money by one of my favorite bloggers and direct mail…

No April Fool’s Joke – Email Response Rates Drop – A Lot

The seventh annual eNonprofit Benchmarks Study by M+R Strategic Services and NTEN has been released. This report examines the online performance of some of the country’s leading nonprofits, including American Red Cross, Sierra Club, AARP and the Human Rights Campaign to gauge the latest trends in online fundraising and advocacy. The results have a  “It was the best of time,…