2012 Nonprofit Tagline Awards – The Winners!

Nancy Schwartz of Getting Attention.org has announced the winners of the 2012 Nonprofit Tagline Awards – or as they are affectionately known – the Taggies. This year, Nancy had over 1,400 tagline entries that were then whittled down to 63 finalists identified by an expert panel of judges (including moi). Then 3,300 voted for the 18 winners categorized…

Better Microcontent: Writing in Small Places – Free Webinar

The term “microcontent” refers to those places where you don’t have a lot of space for words to work with. Article headlines, tweets, email subject lines and Facebook updates are all examples of where you need to create microcontent. And while you don’t have a lot of words to work with, these areas are the…

Mixed Links for Nonprofit Communicators November 2, 2012

Here are your Mixed Links for the week. First off, I hope all of my readers in the Northeast are safe and recovering from Hurricane Sandy. Network for Good has set up a Hurricane Sandy disaster relief donation page. It lists several organizations you can donate to safely. It’s that time of year again — lots of…

Dress Up That Dog: Making the Boring Stuff Interesting

You are trying really hard to focus your communications on what your participants and supporters want — to make your communications more about them, what they want to read, how they can get involved, and the good work their support has made possible. But not everyone in your organization really understands what you are trying…

Fabulous Example of Facebook Engagement from COTN

I’ve been working with one of my coaching clients, Children of the Nations, on their fall fundraising campaign, which they call Hope for the Children.  In addition to the direct asks for financial support, I suggested that they come up with several “engagement” asks to pair with the ask for money throughout the campaign, which…

Mixed Links for Nonprofit Marketers October 19, 2012

Happy Friday! It’s Mixed Links time… First off, a quick update on our fundraiser for Positive Wellness Alliance. Every year, we host a free webinar where we collect a $10 donation for PWA. So far, you’ve donated over $1400! Thank you! This year’s webinar is Three Stories Every Nonprofit Should Be Telling and it will take place…

Story Wars: Interview with Jonah Sachs, Part 2

Yesterday I posted Part 1 of my interview with Jonah Sachs, author of Winning the Story Wars by Those Who Tell  – and Live – the Best Stories Will Rule the Future. Below is the transcript from the second half of that interview. We pick up with Jonah discussing how nonprofits can play the role of mentor…

Story Wars: Interview with Jonah Sachs, Part 1

 Last week I had the pleasure of interviewing Jonah Sachs, author of Winning the Story Wars: Why Those Who Tell  – and Live – the Best Stories Will Rule the Future.  Below is the transcript from the first part of that interview. You can also listen to the whole interview now- it’s a little over 20 minutes long. We…

What Works in Advocacy Communications and What Doesn’t

I spotted this new report called The Advocacy Gap: Research for Better Advocacy on Frogloop today. If you are asking your supporters to advocate for you with Congress, it’s a definite must-read. Here are a few interesting points, all of which tie directly back to basic marketing lessons (which I’ve added in italics). There is…

Better Nonprofit Storytelling – Free Webinar

It’s time for another free webinar, and this time it’s our ever-popular “Three Stories Every Nonprofit Should Be Telling” on Wednesday, October 24. Space is limited, to reserve your spot now. This webinar will be our annual Nonprofit Marketing Guide community fundraiser for Positive Wellness Alliance (PWA), an organization that helps low-income people with HIV/AIDS in the…