Do You Start with the Idea or the Communications Channel?

Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. Great ideas or content without the proper communications channels won’t travel far beyond your desk. Lots of communications channels without real content is just annoying or meaningless noise.…

Creative Ideas for Nonprofit Writers for October and Beyond

“Content is King,” they say. While that may be true, “they” don’t mention how hard it is trying to come up with fresh ideas that resonate with your readers. Inspiration can be hard to come by some days, but that’s where our Monthly Nonprofit Writing Prompts come in. Every month we send out an e-newsletter…

Your Organization’s Superhero

One of the questions Tom Ahern always asks during our Direct Mail for Small Nonprofits E-Clinic is, “Are you treating your donors like your organization’s superhero?” He’s not just talking about being grateful for their gift. He’s talking about shifting the responsibility of your cause onto the donor’s shoulders. The donor is the answer to your…

How to Get the Most from Your Evergreen Content

Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website. But my favorite benefit of producing evergreen content is how perfect it is for repurposing, which saves…

Evergreen Content – Why You Need It and Where It Goes

Evergreen content is information that stays fresh from season to season, much like an evergreen tree.  You may not need to change it all, or to only make minor tweaks from time to time. Evergreen content often takes these forms: How to articles or tutorials Top ten or “best of” lists Core principals, ideas or…

Raising Money with Direct Mail and Donor Newsletters

I love Tom Ahern to bits. He’s so smart and so practical, and he tells it like it is, all while still being a nice, supportive guy — which makes him a perfect partner for our Nonprofit Marketing Guide e-clinics on print fundraising for small nonprofits. Tom doesn’t hold back when he sees a nonprofit…

End Your Writer’s Block with my Nonprofit Writing Prompts

I try to blog everyday. Then, I also have to write articles for my weekly e-newsletter. Plus write another newsletter to my All-Access Pass Holders, not to mention updating Facebook and Twitter. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at the computer hoping inspiration…