Story Wars: Interview with Jonah Sachs, Part 1

 Last week I had the pleasure of interviewing Jonah Sachs, author of Winning the Story Wars: Why Those Who Tell  – and Live – the Best Stories Will Rule the Future.  Below is the transcript from the first part of that interview. You can also listen to the whole interview now- it’s a little over 20 minutes long. We…

What Works in Advocacy Communications and What Doesn’t

I spotted this new report called The Advocacy Gap: Research for Better Advocacy on Frogloop today. If you are asking your supporters to advocate for you with Congress, it’s a definite must-read. Here are a few interesting points, all of which tie directly back to basic marketing lessons (which I’ve added in italics). There is…

Better Nonprofit Storytelling – Free Webinar

It’s time for another free webinar, and this time it’s our ever-popular “Three Stories Every Nonprofit Should Be Telling” on Wednesday, October 24. Space is limited, to reserve your spot now. This webinar will be our annual Nonprofit Marketing Guide community fundraiser for Positive Wellness Alliance (PWA), an organization that helps low-income people with HIV/AIDS in the…

Do You Start with the Idea or the Communications Channel?

Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. Great ideas or content without the proper communications channels won’t travel far beyond your desk. Lots of communications channels without real content is just annoying or meaningless noise.…

Creative Ideas for Nonprofit Writers for October and Beyond

“Content is King,” they say. While that may be true, “they” don’t mention how hard it is trying to come up with fresh ideas that resonate with your readers. Inspiration can be hard to come by some days, but that’s where our Monthly Nonprofit Writing Prompts come in. Every month we send out an e-newsletter…

Your Organization’s Superhero

One of the questions Tom Ahern always asks during our Direct Mail for Small Nonprofits E-Clinic is, “Are you treating your donors like your organization’s superhero?” He’s not just talking about being grateful for their gift. He’s talking about shifting the responsibility of your cause onto the donor’s shoulders. The donor is the answer to your…

How to Get the Most from Your Evergreen Content

Last week, I talked about what evergreen content is, why you need it, and where to use it. Evergreen content is great for search engine optimization and for helping you think about how you are organizing your website. But my favorite benefit of producing evergreen content is how perfect it is for repurposing, which saves…