Annual Report How To: A Different Way to Present Your Print Report Online

Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit. I cover nonprofit annual reports quite a bit, and thought I would share how this nonprofit went about creating both a print and online version of their annual report. This step by step description will give you…

Should Your Nonprofit Use Pinterest?

Should your nonprofit be using Pinterest? Surely someone in your organization has brought that question up by now, and you, like Andria below, may be wondering just how to use Pinterest effectively, if you use it all. Here’s Andria’s specific question . . . Hi Kivi, Thank you for all your helpful tools – webinars,…

Tips for Better Nonprofit Storytelling – Interview with @impactkathy

Tomorrow, I start teaching a two-webinar series on nonprofit storytelling. This Thursday (4/26/12), I’ll explain how to tell good nonprofit stories, and next week (5/2/12) we’ll work through editing some real stories submitted by participants. Want to join us? Grab an All-Access Pass and you are in! Kathy Swayze is a great nonprofit storyteller —…

Successful Online Fundraising Campaigns – Tips from @karvetski

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails Set Public Goals with Your…

One Big Myth about Direct Mail Appeal Letters

Each time we hold our Direct Mail for Small Nonprofits E-clinic, Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter. And one of the biggest challenges is trying to convince our participants (and their team) that they do NOT have to keep their…

Jokin’ ‘Bout Jargon: The Lighter Side of Nonprofit Marketing

With great pleasure, I present another guest post today, this time from Claire Meyerhoff. It’s been faaaarrrrr tooooo loooong since Claire wrote for us! Enjoy! ~Kivi Guest Post by Claire Meyerhoff At NonprofitMarketingGuide.com, we kid about jargon all the time. Kivi and I regularly lace our nonprofit marketing jokes with terms like “capacity building” and…