Evergreen Content – Why You Need It and Where It Goes

Evergreen content is information that stays fresh from season to season, much like an evergreen tree.  You may not need to change it all, or to only make minor tweaks from time to time. Evergreen content often takes these forms: How to articles or tutorials Top ten or “best of” lists Core principals, ideas or…

Raising Money with Direct Mail and Donor Newsletters

I love Tom Ahern to bits. He’s so smart and so practical, and he tells it like it is, all while still being a nice, supportive guy — which makes him a perfect partner for our Nonprofit Marketing Guide e-clinics on print fundraising for small nonprofits. Tom doesn’t hold back when he sees a nonprofit…

End Your Writer’s Block with my Nonprofit Writing Prompts

I try to blog everyday. Then, I also have to write articles for my weekly e-newsletter. Plus write another newsletter to my All-Access Pass Holders, not to mention updating Facebook and Twitter. I’m not going to lie – it’s tough sometimes to come up with ideas. I’ve been there, staring at the computer hoping inspiration…

Annual Report How To: A Different Way to Present Your Print Report Online

Annual reports – when they are done right – can be a great marketing tool showcasing your nonprofit. I cover nonprofit annual reports quite a bit, and thought I would share how this nonprofit went about creating both a print and online version of their annual report. This step by step description will give you…

Should Your Nonprofit Use Pinterest?

Should your nonprofit be using Pinterest? Surely someone in your organization has brought that question up by now, and you, like Andria below, may be wondering just how to use Pinterest effectively, if you use it all. Here’s Andria’s specific question . . . Hi Kivi, Thank you for all your helpful tools – webinars,…

Tips for Better Nonprofit Storytelling – Interview with @impactkathy

Tomorrow, I start teaching a two-webinar series on nonprofit storytelling. This Thursday (4/26/12), I’ll explain how to tell good nonprofit stories, and next week (5/2/12) we’ll work through editing some real stories submitted by participants. Want to join us? Grab an All-Access Pass and you are in! Kathy Swayze is a great nonprofit storyteller —…

Successful Online Fundraising Campaigns – Tips from @karvetski

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails Set Public Goals with Your…