What It Means to Do Multi-Channel Right

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail)  increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!). Donors who…

Creative Fundraising: The Groundhog Day Campaign

I’m always urging you to give something new a try, and to mix it up a bit. Here’s a great example: A Groundhog Day campaign from House of Charity in Minneapolis. Melissa Musliner, House of Charity’s Marketing & Development Director, is a Nonprofit Marketing Guide All-Access Pass holder. “Many people give to the hungry and homeless…

Creating Content to Match Your Org’s Personality

On Wednesday, I suggested a few ways that nonprofits can show their personalities, following up on a post where I listed a bunch of different personality traits and asked you to select three to describe your nonprofit. Personality is important, because it’s essentially your brand — what you are known for and how people perceive…