Tips for Better Nonprofit Storytelling – Interview with @impactkathy

Tomorrow, I start teaching a two-webinar series on nonprofit storytelling. This Thursday (4/26/12), I’ll explain how to tell good nonprofit stories, and next week (5/2/12) we’ll work through editing some real stories submitted by participants. Want to join us? Grab an All-Access Pass and you are in! Kathy Swayze is a great nonprofit storyteller —…

Successful Online Fundraising Campaigns – Tips from @karvetski

Kerri Karvetski is a wonderful nonprofit copywriter and online strategist (and she also teaches the webinars in our Social Media Starter Kit series). I recently interviewed Kerri for some tips on how to put together a good online fundraising campaign. Kerri’s Campaign Tips: Develop a Story Arc with Multiple Emails Set Public Goals with Your…

One Big Myth about Direct Mail Appeal Letters

Each time we hold our Direct Mail for Small Nonprofits E-clinic, Tom Ahern and I have to help the participants overcome their pre-conceived ideas of what makes a great direct mail appeal letter. And one of the biggest challenges is trying to convince our participants (and their team) that they do NOT have to keep their…

Jokin’ ‘Bout Jargon: The Lighter Side of Nonprofit Marketing

With great pleasure, I present another guest post today, this time from Claire Meyerhoff. It’s been faaaarrrrr tooooo loooong since Claire wrote for us! Enjoy! ~Kivi Guest Post by Claire Meyerhoff At NonprofitMarketingGuide.com, we kid about jargon all the time. Kivi and I regularly lace our nonprofit marketing jokes with terms like “capacity building” and…

What Nonprofits Can Learn from Political Campaigns

Political campaigns, especially in presidential years, are great testing grounds for new communications and fundraising techniques that eventually transfer over to the nonprofit world. Howard Dean revolutionized small-dollar online giving and Barack Obama was the first to integrate mobile/texting both for campaign advocacy and fundraising. I wonder what we’ll learn about in the coming year?…

Asking for Money AND Something Else

Rachel Hope Allison of Big Duck presented a great webinar for us last week on multi-channel, integrated marketing and fundraising. (Missed it? All-Access Pass Holders can review the recording now.) I really like this one recommendation from Rachel: Pair an ask for a donation with a “no-money” ask during a campaign. Let me be clear…

What Should You Name Your E-Newsletter?

What should you name your e-newsletter? That’s the question that the MetroWest Health Foundation asked today on Twitter.   Turns out that the current name of the e-newsletter is  . . .  “E-Newsletter.”   Here’s what it looks like. I do have a ton of nonprofit e-newsletters in my inbox called “E-Newsletter” so it’s not like…

Clean Up Your Language! Refining Organizational Rhetoric

Does your audience understand what you’re telling them? Melinda McKee shares her tips for making sure your message is understood by the people you are trying to reach in today’s guest post.  ~Kivi Guest Post by Melinda McKee, Public Relations and Communications Director for NCGives Ever feel like your nonprofit’s communications are playing out like…