The Seven Writing Styles That All Nonprofit Communicators Should Master

Most nonprofit communicators consider themselves to be good writers. But what really sets apart the great writers in the nonprofit world is mastery of seven distinct types of copywriting. 1. Microcontent Microcontent refers to the short but powerful pieces of copy you find in headlines, subject lines, captions, and tweets. 2. Storytelling Nonprofit storytelling refers…

8 Tips for Proofreading from a Reformed Grammar Nerd

Let’s start with a cartoon in honor of Halloween: This is a mock up of my new business, an October #HauntedHouse#amwriting #amreading #vss #TrueStory #PicOfTheDay #ThursdayThoughts #TuesdayMotivation #horror #Grammar #Syntax #TurnBack #scary #house #Halloween #MyFavoriteHalloweenTradition pic.twitter.com/9N8Dn1YoS0 — Arthur Unk (@ArthurUnkTweets) October 16, 2018 <SHUDDERS> Yesterday, I shared a few things that scare me and what…

6 Ways to Show More Personality in Your Content

A few months ago, we talked about How Your Nonprofit’s Personality Influences Content and broke down why we need to see your nonprofit’s personality in your communications. At the end of that post, we listed 50 positive personality traits and asked you to pick three to five that you wanted your supporters to associate with…