Creating Content to Match Your Org’s Personality

On Wednesday, I suggested a few ways that nonprofits can show their personalities, following up on a post where I listed a bunch of different personality traits and asked you to select three to describe your nonprofit. Personality is important, because it’s essentially your brand — what you are known for and how people perceive…

Do Not Ask Your Board to Fundraise or Friendraise!

Why shouldn’t you ask your board members to “fundraise” or “friendraise”? Because as we discussed during today’s webinar on Making the Ask, people don’t know what the heck you are talking about. There are scores of different ways that board members can “fundraise” and “friendraise.” If you don’t make your requests much more clear and…

Managing Content on the National Wildlife Federation’s Website

Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? Who decides what goes online, and who actually puts it there? I do, so I was excited when Kristin Johnson of the National Wildlife Federation agreed to share how they do it. During this interview, the latest in our…