Managing Content on the National Wildlife Federation’s Website

Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? Who decides what goes online, and who actually puts it there? I do, so I was excited when Kristin Johnson of the National Wildlife Federation agreed to share how they do it. During this interview, the latest in our…

Get Some Help Telling Your Nonprofit Stories

I’m declaring March as “Storytelling Month” here at Nonprofit Marketing Guide. I’ll be blogging about storytelling more than usual, teaching three webinars, and offering story consultations to help you polish up your stories. Let’s Start with Your Questions! What questions do you have about using stories in nonprofit marketing and fundraising? I asked on Facebook…

Using Stories in Fundraising: What Would You Do?

Love using storytelling in fundraising? Weigh in on this question about how you actually do it, from Barry Wein, the marketing manager of the Wisconsin Historical Foundation. I share my thoughts below, and I hope you’ll add yours to the comments. “I have a question for you about storytelling messaging consistency across touch points over the course…

Talk about Family and Tradition, Not Raking Leaves

I presented the Thursday night keynote at the City of Jacksonville’s Board Development and Training Program last week (this North Carolina city requires nonprofit grantees to send their board members to free professional development training – a brilliant idea!).  My topic was the importance of storytelling, and how as board members, they needed to help…