What’s New: Online Marketing, Annual Reports, Writers Block

Here’s a quick update on what I’ve been working on the last week or so . . . Online Marketing Workshops I’m being asked to speak a lot lately on various elements of online marketing for nonprofits. Last week, I presented two workshops to museums, historical sites, and other arts organizations in Charlotte, NC. The…

Make Your Website About Visitors, Not About You

The biggest mistake that a nonprofit can make with its website is to use it as an old-fashioned brochure, where you immediately hit the visitor with your long, jargon-filled mission statement, right at the top or smack in the middle of the home page, followed by bulleted lists of “projects” or “services.” Why is this…

Stand Out: Write a Decent Thank You Note

After many years of living in the San Francisco Bay Area and Washington DC, my husband and I moved back to his hometown of Lexington, North Carolina in 2001. Living in a small town in rural county has given me an entirely new appreciation for the complexities involved in nonprofit management, fundraising, and marketing. We…

Applying the Hot Marketing Trends to Your Newsletters

Last Friday, I had the pleasure of speaking at the National Capital Gift Planning Council’s Annual “Planned Giving Days” conference in Washington DC. Planned giving refers to philanthropy in estate planning, like leaving money to a charity in your will or setting up a charitable gift annuity. My friend Rob Blizard, who was coordinating the…

Dozen Nonprofit Marketing Webinar Recordings Now Online

Photo by RaeA If you’ve been waiting for me to make the recordings from the Nonprofit Marketing Guide webinar series available, wait no more. The following titles are now all available when you purchase an All-Access Pass. For $97, you’ll get to view all of these webinars and any I add in the next twelve…

Nonprofit Marketing Tip: Be Nice. It Pays Off.

A couple of weeks ago, I spoke at a conference in Nashville for Neighborhood Networks, a HUD program that supports nonprofits who run technology centers in and around public housing projects. The session was on nonprofit marketing, and I gave my talk on nonprofit website basics. On the panel with me was David Zermeno, executive…