Fundraising Online: Radio Show Friday, Webinars Next Week

Not raising money online yet? Or not raising enough? (How’s that for a stupid question?) Next week we are hosting a two-webinar boot camp specifically on online fundraising. This is your chance to learn both the basics and the advanced techniques for turning your website and email list into a real, sustainable fundraising force for…

New Resource: Nonprofit Marketing Zone

Keeping up with all the great nonprofit marketing and fundraising blogs is tough. So here’s one more tool to help you find the information you need: Nonprofit Marketing Zone. I’m working with Katya Andresen and Nancy Schwartz (bloggers I hope you are already reading) and Tony Karrer (the guy behind the technology that makes the…

Help Some Nonprofits Get to the NTC in April – It’s the Place to Be

I’m going to NTEN’s NTC this year (that’s the Nonprofit Technology Network’s Nonprofit Technology Conference) in San Francisco in April. It will be my first time, and I can’t wait, because I know I’ll get to meet in person so many of the friends I’ve made online over the last few years. I’m also excited…

Getting People to Open Your Nonprofit’s Email Messages

Photo by terren in Virginia on Flickr Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter”). Last week, in my Nonprofit Marketing Tips newsletter (sign up in left sidebar), I published some advice on writing the best possible subject…

End-of-Year and Annual Appeal Letters – Join Us Friday

During this Friday’s edition of Magic Keys Radio (December 5, 2008, 1:00 p.m. ET), Claire Meyerhoff, Gail Perry, and I will be talking about those fundraising letters and emails everyone sends out in December. If you aren’t planning to send an appeal this month, you really need to. Make the time. Network for Good processes…

25 Interview Questions to Help You Write Newsletter Profiles

Profiles of donors, volunteers, clients, and other supporters are a staple of nonprofit newsletters. You can also use them in your annual reports and other marketing materials. Today I posted 25 different questions you can ask when interviewing the people you’d like to profile. These questions will help find that special something about the person…

Writing Supporter Profiles: Some Interviewing Tips

Nonprofits use personal profiles (aka personality profiles) all the time. You’ll often find them under headings like Volunteer Spotlight, Friends of (Your Issue), and Meet the Board.  Nonprofits also use profiles as one form of storytelling to put a specific human face on their programs, accomplishments, needs, and advocacy positions. Every good profile starts with…

Can Storytelling and Good Online Writing Mix?

Maybe not, if you believe what Jakob Nielsen says about writing styles for print versus the web. Neilsen (whose Alertbox e-newsletter is a must-read) writes: In print, you can spice up linear narrative with anecdotes and individual examples that support a storytelling approach to exposition. On the Web, such content often feels like filler; it…