Four Common Problems with Donor, Client, and Volunteer Profiles

I’m always talking about the power of storytelling in nonprofit marketing, and a lot of those stories end up taking the form of personal profiles of donors, clients, volunteers and other supporters and partners. Problem is that many of them are just plain awful.  I see bad profiles falling into four categories: 1. Tedious Bio…

Where are the Problem Spots on Your Website’s Home Page?

During yesterday’s webinar on “Successful Nonprofit Websites: How to Make Your Website Work for You,” I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evaluations of their websites. 56% said that their website…

Online Marketing Strategy & Website Makeover – Example from #09NTC

My favorite session at last week’s Nonprofit Technology Conference was “This is Iron Chef . . .  Battle Nonprofit.” Three teams made up of consultants from four different agencies (Beaconfire Consulting, Forum One Communications, Free Range Studios, and Firefly Partners) got together on a Sunday for a strategy and design competition. Their challenge was to…

Fundraising Online: Radio Show Friday, Webinars Next Week

Not raising money online yet? Or not raising enough? (How’s that for a stupid question?) Next week we are hosting a two-webinar boot camp specifically on online fundraising. This is your chance to learn both the basics and the advanced techniques for turning your website and email list into a real, sustainable fundraising force for…

New Resource: Nonprofit Marketing Zone

Keeping up with all the great nonprofit marketing and fundraising blogs is tough. So here’s one more tool to help you find the information you need: Nonprofit Marketing Zone. I’m working with Katya Andresen and Nancy Schwartz (bloggers I hope you are already reading) and Tony Karrer (the guy behind the technology that makes the…

Help Some Nonprofits Get to the NTC in April – It’s the Place to Be

I’m going to NTEN’s NTC this year (that’s the Nonprofit Technology Network’s Nonprofit Technology Conference) in San Francisco in April. It will be my first time, and I can’t wait, because I know I’ll get to meet in person so many of the friends I’ve made online over the last few years. I’m also excited…

Getting People to Open Your Nonprofit’s Email Messages

Photo by terren in Virginia on Flickr Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter”). Last week, in my Nonprofit Marketing Tips newsletter (sign up in left sidebar), I published some advice on writing the best possible subject…

End-of-Year and Annual Appeal Letters – Join Us Friday

During this Friday’s edition of Magic Keys Radio (December 5, 2008, 1:00 p.m. ET), Claire Meyerhoff, Gail Perry, and I will be talking about those fundraising letters and emails everyone sends out in December. If you aren’t planning to send an appeal this month, you really need to. Make the time. Network for Good processes…

25 Interview Questions to Help You Write Newsletter Profiles

Profiles of donors, volunteers, clients, and other supporters are a staple of nonprofit newsletters. You can also use them in your annual reports and other marketing materials. Today I posted 25 different questions you can ask when interviewing the people you’d like to profile. These questions will help find that special something about the person…