Five Questions Nonprofits Should Answer With Stories

New donors, volunteers and other potential supporters have questions that they want answered before taking the next step with your organization. These five simple but universal questions that people will have about your organization are best answered not with statistics or wonky program statements, but with stories. Your website is the perfect place to answer…

Getting Google & Your Nonprofit Website on Speaking Terms

Next Thursday’s Nonprofit Marketing Guide webinar is on keywords and search engine optimization (SEO) for nonprofits and will feature guest speaker David Westbrook, an SEO expert with lots of nonprofit experience. If you just crinkled your nose and said, “Huh?” or if you are your office’s accidental techie and default webmaster, this webinar is for…

Two Great Nonprofit Marketing Lessons on NBC Nightly News

Most nights I watch the NBC Nightly News and last night I saw two stories with interesting nonprofit marketing angles. They provide two great examples of how to create story hooks that are so enticing that the media simply can’t pass them up. Lesson #1: If your point isn’t quite compelling enough, it’s OK to…

The Art of Chunking: An Online Writing Essential

When people read on paper, they usually start at the beginning and work their way through in a linear fashion from page one to page two to page three, etc. When people read on the Web, however, they start where Google sent them, and that could be anywhere on your website. Once they get there,…

What Nonprofits Can Learn from Corporate Storytelling Books

I’ve been reading several books on storytelling, most of which were written for a corporate audience, in search of great advice and tips for nonprofits. I’ll share some of the best stuff during this Wednesday’s webinar, “What Should We Write About? Storytelling Ideas for Nonprofits,” and in future posts here. But for now, here is…

How to Get Reporters Interested in You: Cut the Bull

Claire Meyerhoff Last month, Claire Meyerhoff called to interview me about nonprofit storytelling for some articles she is working on, and we ended up having an hour-and-a-half chat about how hard it is for so many nonprofits to get press coverage, even though they have such great stories to tell. We shared all kinds of…

Using Stories in Your Annual Report; Webinar on Thursday

Using stories in your nonprofit annual report is a great way to bring to life what might otherwise be some stiff writing on your activities and accomplishments. But simply throwing some stories into the text won’t do. You need to be very focused and highly selective about which stories you use and how you tell…