Are You Numbing or Inspiring Potential Supporters?

Are the copy and images in your nonprofit marketing materials drugging readers into ignoring you and your issue entirely? It’s a process called narcotization. Here’s how it works. People were shown pictures of gum disease. One group saw photos of a mouth just a little rotten. The second saw photos of moderately rotten gums. The…

Annual Report Show-Down: Who Is More Convincing?

As I was looking over annual reports from environmental groups this week, I noticed that both Environmental Defense (ED) and the Natural Resources Defense Council (NRDC) claimed that they were largely responsible for getting California’s law on global warming passed. Now, I really have no idea who did what or how much, and I am…

10 Ways to Use Storytelling in Your Nonprofit

Storytelling is all the rage in the marketing world these days, because it works. Examples are everywhere in commercial advertising. Samuel Adams commercials feature real employees and customers talking about beer. Those Geico commercials (not the ones with the gecko or the cavemen) feature customers and celebrities telling real stories. The UPS ad executive at…

Big Nonprofit Communications Tip: Have an Opinion

I have long advocated that one way to make your newsletter and other nonprofit marketing materials more interesting is to share your opinions, not just objective reporting on your work and your issues. Jeff at Donor Power Blog says this is a good idea in fundraising too. Why? Because opinions tend to be more entertaining,…