YOU HAD ME AT HELLO: 54 Ideas For Strong Leads And Smooth Transitions in Your Appeals and Action Alerts

Do you break out in a sweat trying to write the first line of your email appeal or advocacy alert? And do you struggle with connecting ideas in your donor communications?  You’re not alone. Even professional copywriters struggle with these all-important lines. If the first thing you say is confusing or dense or boring, chances are very high that…

Need Ideas? Here Are Our Writing Prompts for April

At the start of each month, we send at least 10 writing prompts to the subscribers of our Monthly Nonprofit Writing Prompts E-Newsletter to get them thinking about articles, stories, press releases, blog posts, Facebook updates, letters, and other content for the following month. We send them a month ahead so you’ll have time to think about the ideas…

Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters

Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan. Letting your other program participants, supporters, and influencers in your world see what goes on behind the scenes or the reasons why real people get involved with your organization…

Week of Freebies! E-Book: 25 Metaphors Nonprofits Can Use To Get Their Messages Across

Happy Holidays! We love our readers and think you deserve some goodies. This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE.  Our free e-book 25 Metaphors Nonprofits Can Use To Get Their Messages Across will help you make complicated or foreign messages feel simple and familiar to your supporters…

MIND YOUR MICROCONTENT: 8 Little Bits That Can Make a Big Difference In Your Next Email

microcontent Small groups of words that can be skimmed by a person to get a clear idea of the content of a web page or email Email microcontent is the small stuff in your email, the little things like Alt Text and Preheaders that are easy to miss, skip, or gloss over. Don’t do that. Mind your…

So Excited About The Wordifier – And You Should Be Too

I am sure you are wondering just what The Wordifier is. Oh it’s no big deal really – it just might be one of the coolest communications tools out there. That’s all. A few months ago Erica Mills of Claxon Marketing joined us for one of our Feedback and Fine-Tuning Webinars and told me about this…

My Year-End Advice? Use real words. Mostly verbs. Not too much.

OK, copywriters. Listen up. It’s year-end fundraising time. You’re probably planning to crank up your nonprofit’s email schedule with fundraising appeals in December. How many are you going to send? One, four, six? No matter how many you send, let’s all agree that you’ll send one e-appeal on Dec. 31. Promise! If you don’t, you’re…