Turn Your Year-End Campaign Into Year-Round Success [Video]

Year-end campaigns get a lot of attention (as they should), but what if I told you we have come up with a way to better engage your supporters and raise more money ALL year long? Let me explain… (Can’t see the video? Try this.) We are really excited about this new training as it brings everything I have been…

Breaking My Bad Habits: From College To Nonprofit Writer

Would your nonprofit communications make your English Lit professor cringe? Good! You’re probably on the right track. Today, Laurel Dykema shares some habits she had to change once she started writing for the real world. ~Kivi Guest Post by Laurel Dykema of Mission India Confession: I had a lot of bad habits when I started in nonprofit…

9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. ~Kivi Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association On this blog and in her webinars and book, Kivi talks about how you should try to become your community’s favorite nonprofit because research has shown that people give two-thirds of…

PHENOMENAL COMMUNICATIONS POWER…itty bitty living space

Have you ever seen Disney’s Aladdin? The Genie, played by Robin Williams, has just been released from his lamp by Aladdin and is explaining what a genie is and what he can do. Genie has all of this power at his disposal, but he’s contained in a tiny little lamp. https://www.youtube.com/watch?v=v57sUtvNa5o Your email subject lines, social…

BRIEF: Make a Bigger Impact by Saying Less [Book Review]

Nonprofits do some pretty complex work. As a communications professional, it’s your job to simplify that work into language and images that others can understand and be motivated by — in as few words as possible. In his new book, Brief: Make a Bigger Impact by Saying Less (Amazon link),  Joe McCormack argues that being brief…

How to Perform the “You” Test for Donor-Centered Communications – Do You Pass?

You know that donor-centered communications are vital to getting and keeping your supporters. During the coaching and feedback sessions for our fundraising writing e-clinics with Tom Ahern, he uses this little trick to instantly see how many times nonprofits address the supporter specifically by seeing how many times they use the word “you” in their…

If You Write Direct Mail Appeals In-House, You’ll Want to Know About This

If you have been part of our community for any length of time, you know Tom Ahern and how awesome he is at writing fundraising copy – especially direct mail appeals. (If you are new here, “Welcome!”) In fact, his direct mail appeal e-clinic has been the most popular e-clinic we offer and consistently sells…

Pro Tip – Check How Easy Your Text Is to Read in Word

Here’s a quick tip for you today on using Microsoft Word to check how easy it is for your supporters to read your communications. Word has the ability to let you know your Flesch Reading Ease score and your Flesch-Kincaid Grade Level. You just have to turn it on! Wait, what? The Flesch Reading Ease score…

Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great stuff for us this year! We just finished his Donor Newsletters That Raise More Money e-clinic and July brings two more training opportunities for you. The Case for Support Writing a Fabulous Case for Support starts July 9th. You can join us for just the first…