Get Some Help Telling Your Nonprofit Stories

I’m declaring March as “Storytelling Month” here at Nonprofit Marketing Guide. I’ll be blogging about storytelling more than usual, teaching three webinars, and offering story consultations to help you polish up your stories. Let’s Start with Your Questions! What questions do you have about using stories in nonprofit marketing and fundraising? I asked on Facebook…

Using Stories in Fundraising: What Would You Do?

Love using storytelling in fundraising? Weigh in on this question about how you actually do it, from Barry Wein, the marketing manager of the Wisconsin Historical Foundation. I share my thoughts below, and I hope you’ll add yours to the comments. “I have a question for you about storytelling messaging consistency across touch points over the course…

Talk about Family and Tradition, Not Raking Leaves

I presented the Thursday night keynote at the City of Jacksonville’s Board Development and Training Program last week (this North Carolina city requires nonprofit grantees to send their board members to free professional development training – a brilliant idea!).  My topic was the importance of storytelling, and how as board members, they needed to help…

Major Donors and Their No-Good Kids

If we agree that we should develop messaging that resonates with our donors, what should we do when that messaging might be offensive to others? Take the case of donors who make substantial gifts to charities rather than leaving assets to their “good for nothing” adult children. I presented a “Storytelling for Fundraisers” workshop in…

Learn Storytelling from NBC’s Making a Difference Reports

I’m a regular watcher of the NBC Nightly News with Brian Williams (usually recorded – it’s part of my nightly wind-down routine), and one of my favorite segments is Making a Difference. For the last few years, the Nightly News has regularly run segments on do-gooders. Because these clips are so popular, NBC recently created…

Creating an Online Marketing Strategy in Two Hours at #10NTC

Last week at the Day of Service at the Nonprofit Technology Conference in Atlanta, I met with Executive Director Megan Anderson and Volunteer Coordinator Courtney Hodges of the Furniture Bank of Metropolitan Atlanta. Each year, the NTEN community helps scores of local nonprofits in the conference’s host city, and this year I signed up to assist…

More Proof That Storytelling and Gratitude Pay Off

I’ve been working as a volunteer board member with Positive Wellness Alliance (PWA), a small nonprofit that serves low-income people with HIV/AIDS, to incorporate more storytelling and more gratitude into their donor communications. If you’ve been reading this blog for long, you know how strongly I believe in both storytelling and thank-yous as powerful nonprofit…

Which is More Powerful in Messaging: Emotions or Facts?

If you ask veterans of hard-fought political campaigns which matters most, what a person feels or what a person thinks about your candidate, without exception, they will tell you that heart overrules head in the voting booth. The same goes for the way we make purchasing decisions, the way people vote on juries, and  whether…