Your Ideas, Examples, and Problems with Awareness Raising Campaigns

Next month we’ll be hosting the Nonprofit Blog Carnival, and our theme is Raising Awareness. You may know that I am not the biggest fan of “awareness raising” as a goal in and of itself.  Unless you have some clue about how you plan to connect the dots between the raised awareness and your ultimate…

Five Messages to Try When Raising Awareness

I’ve been writing and thinking a lot about “raising awareness” and what that really means for nonprofit communicators as I prepare to present How to Raise Awareness for Your Cause on a Budget, a brand-new webinar  for CharityHowTo. (Join us Feb 19 or Feb  26). One of the most common challenges that the “raise awareness” assignment presents…

My Awareness Has Been Raised. Now What?

Once you’ve done a bunch of work to “raise awareness” about your cause or your organization, then what? You don’t just want people to sit on the couch feeling all aware, right? The answer to the “now what?” question is one you should know before you even start your awareness raising activities. Where is all…