The Editorial Calendar Decision Chart

On Wednesday, we are releasing a new 45-page e-book and webinar on How to Tame Your Wild and Unwieldy Editorial Calendar.  The e-book includes ten different templates or schedules to use as a starting point for building out your calendar, along with lots of additional tips and advice.  The schedule will help you figure out…

Year-End Fundraising Decisions to Make Now

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Before they can develop that plan, however, they have several strategic decisions…

How Does Work Get on Your Plate?

As I’ve been writing my new book on nonprofit content strategy (due in December, published in late Spring 2013), I’ve been thinking about all the different factors that influence what nonprofit marketers put on both their editorial calendars and their personal to-do lists. I asked this question on Facebook yesterday about who puts unexpected work on…

Using Those Special Months on Your Editorial Calendar

After the 10 Changes to Make in 2012 webinar, I received an email from Sherry Kirschenbaum about how her organization uses an editorial calendar to organize ideas for their newsletter and media pitches. I was so impressed with how Sherry was connecting such a diverse number of those “special months” to her organization’s mission and…

Creating an Editorial Process at CompassPoint

Is your process for creating and distributing your nonprofit’s content (you know, the stuff you put in your newsletter, on your website, etc.) non-existent or always done on the fly? The ad hoc approach can work, but it only gets you so far. That’s the conclusion that CompassPoint Nonprofit Services reached last year. Nelson Layag, project…

A Content Creation Strategy for Nonprofits: The Webinar Slides

Yesterday I taught a webinar called “Content Creation Strategies for Nonprofits: Making the Most of Your Writing, Photos, and More.”  More than 650 people registered from 46 U.S. states and 22 other countries. (Pass this on to your nonprofit friends in Alaska, Delaware, Mississippi and South Dakota – we missed them!) Nonprofits are clearly very interested…