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Use Facebook Live to Raise Money For Your Nonprofit

Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events, breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast? How to Use Facebook Live to Raise Money If your nonprofit is…

6 Tips for Improving Your Email Sender Reputation and Open Rates

On today’s Facebook Live show, I talked about the importance of knowing your sender reputation and how to improve it and, in turn, improve your open rates.  I shared six tips, and several links. I’ll be sharing more on email newsletters in particular during next week’s two-part webinar series, Creating Awesome Nonprofit Email Newsletters. Don’t…

Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Another week, another change to Facebook. (See Mark Zuckerberg’s post from January 11, 2018.) This one actually may make a big difference in how nonprofits use the networking site though. In case you haven’t heard, Facebook is changing what you see on your news feed. You’ll now see more from your friends than from Facebook Pages.…

FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Two. Billion. Monthly. Users. Facebook hit this momentous milestone late last month. If Facebook were a country, it would be the most populous nation on earth, far surpassing China’s population of 1.4 billion. Whoa. Facebook even changed its mission for the first time in its 13 year history, from “to give people the power to…

5 Clever Online Engagement Ideas for Nonprofits

Looking for ways to engage supporters online? Get inspired by these real nonprofit digital engagements! 1. Ask An Artist To Illustrate Take that hashtag contest to the next level. Invite an artist to illustrate your supporter’s thoughts submitted online. 2. Make a Reading List Summer’s coming. Back-to-School season begins in August. Curate a book list…

Why Using Facebook and Twitter Alone Isn’t Smart

I recently shared some advice in a Chronicle of Philanthropy article on Tools to Schedule and Plan Your Social Media Outreach. Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. Sure, you can do it that way, directly using only the apps or the .com sites,…

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. The organization pulled all its link posts from the last six months — over 3,000 in all — and analyzed post performance in groups of 40-character increments. On the first look, NPR found that shorter…

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. ~Kristina Guest Post by Drew Bernard, Founder and CEO of ActionSprout Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy…