Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. ~Kristina Guest Post by Drew Bernard, Founder and CEO of ActionSprout Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. The social network’s incredibly accurate targeting options for ads have long made it easy…

Recent Facebook Algorithm Changes and What They Mean for Nonprofits

This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Here is a little taste of what you’ll learn. ~Kristina Guest Post by Drew Bernard, Founder and CEO of ActionSprout Facebook has recently made several changes to the algorithm that determines which…

Successful Facebook Advertising on Less than $2 a Day

A lot of people ask us whether Facebook advertising is a good idea or not. So we are happy to introduce the good folks over at ActionSprout to share some answers! They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on…

How to Create a Facebook Group [Social Media Basics]

Having a Facebook Page is pretty much a must these days. Whether anyone sees what you post there is a completely different story. They also aren’t the best for coordinating activities or sharing ideas with a specific group of people. If you need to have a dialogue with a number of people related to your cause, you might want to…

REPORT: Facebook Levels Off While Instagram Rises

Image source: https://flic.kr/p/7CdtRG (Reading this on email? Be sure to click over to the post to see the graphics.) Nonprofits, it’s time to see other people (besides those on Facebook). According to the latest research from Pew Research Center, more Americans are branching out from Facebook to try second and third social networks. Instagram in particular jumped 16% percent in…

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

For more tips and examples, join me next Thursday, January 15th at 1:00 p.m. Eastern (10:00 a.m. Pacific), for my brand new webinar Where Are My People? How to Find Your Audience on Social Networks. (Recording available if you can’t attend live.) Let’s face it – not all followers on social networks are the same. Some are…

Should You Sync Your Facebook and Twitter Updates?

We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes,…

Time Saving Tips for Email Newsletters and Facebook

Yesterday I shared a graphic from the 2013 Nonprofit Communications Trends Report about which types of content nonprofits said they spend the most time producing, and e-newsletter articles and Facebook updates topped the list. We all have too much to do, so let’s look at some ways to save a little time as you work on your…