Fabulous Example of Facebook Engagement from COTN

I’ve been working with one of my coaching clients, Children of the Nations, on their fall fundraising campaign, which they call Hope for the Children.  In addition to the direct asks for financial support, I suggested that they come up with several “engagement” asks to pair with the ask for money throughout the campaign, which…

How Nonprofits Can Use Facebook Groups

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional. Facebook Groups have become our go-to way to communicate and work with our training participants. We…

Liking Another Facebook Page Using Your Facebook Page [Video]

On Wednesday, Kristina showed you how to use Facebook as your Page as opposed to your personal profile. In today’s video, she shows you how to “like” another Page as your Facebook Page. Then, you can comment on that Page as your organization. You’ll be able to better represent your organization on Facebook and spread…

Should You Feed Your Blog to Facebook?

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. I’ve tried to reconnect the two accounts a few times without success (yes, following Hootsuite’s instructions), and then I forgot about it until last week. It’s been almost three…

How Small Nonprofits Can Raise Money on Facebook

I had a great conversation with Susan Gordon, director of nonprofit services for Causes, last week. If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). Causes recently overhauled its integration with Facebook, making it much easier for small nonprofits to use…

Fearing What They’ll Say on Facebook

Nothing seems to elicit deeper sighs from the small nonprofits I talk to these days then how to best use social media. They know they need to “be there” and they understand the basics. But they are often troubled by the lack of strategy, and the lack of control. What staff, volunteers, and clients might…