REPORT: Facebook Levels Off While Instagram Rises

Image source: https://flic.kr/p/7CdtRG (Reading this on email? Be sure to click over to the post to see the graphics.) Nonprofits, it’s time to see other people (besides those on Facebook). According to the latest research from Pew Research Center, more Americans are branching out from Facebook to try second and third social networks. Instagram in particular jumped 16% percent in…

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

For more tips and examples, join me next Thursday, January 15th at 1:00 p.m. Eastern (10:00 a.m. Pacific), for my brand new webinar Where Are My People? How to Find Your Audience on Social Networks. (Recording available if you can’t attend live.) Let’s face it – not all followers on social networks are the same. Some are…

Should You Sync Your Facebook and Twitter Updates?

We get this question a lot and the short answer is “No! You should not.” If you are lumping Twitter and Facebook together simply as “social media” that need updating, then you are missing the bigger picture. Twitter and Facebook need to be viewed as two distinct channels with different audiences and different purposes. Yes,…

Time Saving Tips for Email Newsletters and Facebook

Yesterday I shared a graphic from the 2013 Nonprofit Communications Trends Report about which types of content nonprofits said they spend the most time producing, and e-newsletter articles and Facebook updates topped the list. We all have too much to do, so let’s look at some ways to save a little time as you work on your…

Fabulous Example of Facebook Engagement from COTN

I’ve been working with one of my coaching clients, Children of the Nations, on their fall fundraising campaign, which they call Hope for the Children.  In addition to the direct asks for financial support, I suggested that they come up with several “engagement” asks to pair with the ask for money throughout the campaign, which…

How Nonprofits Can Use Facebook Groups

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional. Facebook Groups have become our go-to way to communicate and work with our training participants. We…

Liking Another Facebook Page Using Your Facebook Page [Video]

On Wednesday, Kristina showed you how to use Facebook as your Page as opposed to your personal profile. In today’s video, she shows you how to “like” another Page as your Facebook Page. Then, you can comment on that Page as your organization. You’ll be able to better represent your organization on Facebook and spread…

Posting to a Facebook Page Using Your Personal Profile [Video]

Yesterday Kristina shared how to comment on Facebook as your organization as opposed to your personal profile. But what if you want to post on your Page, not as an administrator, but as yourself? You can do that easily and it could be very helpful for Pages with multiple admins. If your facebook account does…