Dress Code Required: Slippers & PJs – How to Leverage Social Media Supporters for Your Next Event

This week, four guest bloggers are teaching us a thing or two about event marketing. Guest Post by Dawn Crawford, BC/DC Ideas Events are fabulous for the supporters in your immediate area, but what if your supporter base reaches far beyond a reasonable car ride? Social media can be the connection point to push your next…

Butts in Seats: 5 Tips for Event Marketing Using Social Media

This week, you are hearing from four guest bloggers about nonprofit events. Guest Post by Ceci Dadisman, Palm Beach Opera Social media is an important piece of the event marketing puzzle.  Unlike most nonprofits that are marketing one product all year long (a charitable cause), a performing arts organization markets multiple different products (performances and…

A Visual Heartfelt Appeal Makes a Difference – A Reader’s Experiment

Guest Post by Lisa Maher, student in Nonprofit Management at NYU Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. Lisa Maher decided to participate by putting together a list of organizations she has always donated to and then tracked the…

Setting Up a Social Media Listening Dashboard

A dashboard is a visual way to bring lots of data together easily (hopefully automatically) into an at-a-glance overview of a situation. Nonprofits can use dashboards for all sorts of purposes, including fundraising results, program participation, management reports to boards, and much more. One very popular use of the dashboard concept is to monitor social media conversations about your…