Today’s guest post comes from Joe Waters, author of Cause Marketing for Dummies and the presenter of next week’s Nonprofit Marketing Guide webinar, Setting Up Marketing and Fundraising Partnerships with Local Businesses, on August 18, 2011. If cause marketing is new to you, join us for the webinar to get up to speed in one hour…
For the last guest post in our series on event fundraising, Gail Perry gives us a slightly different take on events. And while she doesn’t suggest you give up on events altogether, she does suggest you take a look at how you currently use events to fundraise. Guest Post by Gail Perry, Gail Perry, Fired-Up…
This week, four guest bloggers are teaching us a thing or two about event marketing. Guest Post by Dawn Crawford, BC/DC Ideas Events are fabulous for the supporters in your immediate area, but what if your supporter base reaches far beyond a reasonable car ride? Social media can be the connection point to push your next…
This week, you are hearing from four guest bloggers about nonprofit events. Guest Post by Ceci Dadisman, Palm Beach Opera Social media is an important piece of the event marketing puzzle. Unlike most nonprofits that are marketing one product all year long (a charitable cause), a performing arts organization markets multiple different products (performances and…
I am on vacation this week, so I asked several friends to guest blog on a hot topic in our recent survey on what you wanted to learn more about: nonprofit events. This week you’ll hear from Sandy Rees, Ceci Dadisman, Dawn Crawford, and Gail Perry. Take it away, ladies! Kivi Guest Post by Sandy…
This guest post by Allison Monnell demonstrates not only the power of storytelling in nonprofit communications, but just how beneficial it can be to your nonprofit when you integrate a culture of story sharing into your everyday work, as the Chemung ARC has done with its Stringer Success Stories. Allison shared her story with me…
Julia Reich has been guest blogging for us on graphic design topics. This post shows the creative process a design project can go through, while also helping you understand ways to graphically communicate ideas and data. Be sure to check out her first post on design style guides and second on evaluating your logo too. Guest Post…
Today’s guest post is by Dave Raley, Director of Digital Marketing at Masterworks. I met Dave at the Nonprofit Technology Conference in DC in March, where he took this awesome photo of a group of us on a night-time monument walk. I asked Dave to share some of his expertise on micro-engagement — all the little…
Sarah Durham of Big Duck is presenting this week’s webinar, Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers, on Tuesday, July 12 at 1 pm Eastern (10 am Pacific). Knowing your audience is the first rule of good marketing and fundraising, so join us for advice on getting to know yours better! Guest Post…
Guest Post by Lisa Maher, student in Nonprofit Management at NYU Last December I asked you, dear readers, to participate with me in some experiments regarding the types of communications we receive from nonprofits after donating. Lisa Maher decided to participate by putting together a list of organizations she has always donated to and then tracked the…
Guest Post by Julia Reich, Julia Reich Design Julia Reich is guest blogging for us on several graphic design topics. This second post focuses on logos and how they relate to branding. You can read her first post on graphic design style sheets here. People are passionate and loyal to brands they feel connected to, and…
I met Julia Reich at the NTC conference (at the 501 Tech NYC Happy Hour to be exact) and being the nonprofit marketing geeks we are, we started talking about the struggles that nonprofits face with design. We seemed to take a similar approach, so I asked Julia to guest blog for us. Her first post…
