Setting Up a Social Media Listening Dashboard

A dashboard is a visual way to bring lots of data together easily (hopefully automatically) into an at-a-glance overview of a situation. Nonprofits can use dashboards for all sorts of purposes, including fundraising results, program participation, management reports to boards, and much more. One very popular use of the dashboard concept is to monitor social media conversations about your…

Fundraising Platforms: Is Three a Crowd?

Over the last month or two I’ve received lots of questions from communications and development directors about third-party fundraising applications like Jumo and Crowdrise. The same question came up this morning at the Nonprofit Marketing in 2011 workshop I did this morning for the Georgia Center for Nonprofits. I’m personally taking a wait and see…

“Open Community” and Nonprofit Marketing

I’m taking part in the virtual book tour that Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. Maddie and Lindy were kind enough to answer a few questions on how the concepts in the book relate to nonprofit marketing.…