Before and After – This Website Redesign Lowered Bounce Rates Significantly

Your bounce rate is the percentage of visitors to your website who navigate away from the site after viewing only one page. So what does that mean when you have bounce rates of over 50%. It means you need to redesign your website! Mentoring Program participant Rosie Aquila of Iona Senior Services shares how her organization drastically lowered…

The Happy Healthy Nonprofit Marketer: Marketing Success from the Inside Out

We are all about helping you not only learn your job but love your job. Part of loving your job is taking care of yourself to avoid burnout. Today’s post by Beth Kanter and Aliza Sherman gives you some insight into their new book The Happy Healthy Nonprofit: Strategies for Impact without Burnout.  ~Kristina Guest Post by…

How We Created Our (First-Ever) Brand Identity

If you are curious about how other nonprofits handle branding and graphic design, join us Thursday, October 20th for our latest Nonprofit Q&A Panel. Today’s guest post is by one of the panelists, Cindy Olnick.  ~Kristina Guest Post by Cindy Olnick of the Los Angeles Conservancy After thirty-five years, the Los Angeles Conservancy got its first…

How Does Your Nonprofit’s Donor Retention Rate Stack Up?

In today’s post,we dive into the Individual Donor Benchmark Report by Third Space Studio and focus on donor retention numbers. ~Kristina Guest Post by Heather Yandow of Third Space Studio Do you ever wonder how you stack up against other nonprofits? What the average organization’s donor base looks like? Or what you can expect to raise from monthly giving?…

Marketing Fundraising Events: The Ultimate Checklist

Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina Guest Post by Kerri Moore of Booster Marketing your fundraising event is a necessity to attract attendees. After all, if people don’t know about your event or…