Guest Post: What Integrated Marketing Means to Me

It’s hard to keep up with how fast communications technology is changing, let alone the implications of those changes. Even if you can’t immediately implement all of the best practices you hear about, it’s important that you understand where our field is headed — and that includes toward much more personalized and integrated communications. But…

What It Means to Do Multi-Channel Right

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail)  increases donor retention rates, giving frequency, and consequently lifetime value. The boost in lifetime value occurred whether or not the donor actually elected to give online (guess what, direct mail donors read email!). Donors who…

Creative Fundraising: The Groundhog Day Campaign

I’m always urging you to give something new a try, and to mix it up a bit. Here’s a great example: A Groundhog Day campaign from House of Charity in Minneapolis.┬áMelissa Musliner, House of Charity’s Marketing & Development Director, is a Nonprofit Marketing Guide All-Access Pass holder. “Many people give to the hungry and homeless…