New Logo? Don’t Forget to Update It Here

We are doing a logo refresh soon, so I started to think about all of the places we’ll need to update.

Many are obvious:

• Website template
• Email template
• Social media accounts – personal and organizational
• Business cards
• Letterhead
• Email signatures
• Advertising and marketing materials
• Any products, swag, or packaging you might use
• Building signage

But there are some other places you might not instantly think of . . .

• Documents and forms used by your program staff with clients or the public
• Internal documents, intranets, and screen savers
• Any freelancers or contractors who might create something with your logo on it
• Software that produces invoices, contracts, reports, forms, templates, etc., including everything from graphic design software to bookkeeping software
• Funders, partners, and other external organizations who may have reason to mention you (and use your logo) in their publications
• Your press kit or any place where you share logo files with others (be explicit that the older logos are no longer in use!)
• Shipping labels or other mailing supplies like envelopes
• Third-party listings and directories, including local, regional, state, and national lists

Where else should someone with a refreshed or rebranded logo remember to update? Share in the comments!