Wonderful Response from the American Heart Association

A couple of weeks ago, I shared with you what kind of communications I received from twenty different national nonprofits after giving year-end gifts in the last days of 2011. The results were very mixed, with about a 1/3 of the organizations doing what I would consider good online donor retention, 1/3 doing it inconsistently,…

Should You Feed Your Blog to Facebook?

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. I’ve tried to reconnect the two accounts a few times without success (yes, following Hootsuite’s instructions), and then I forgot about it until last week. It’s been almost three…

Favorite Tools for Keeping Track of Everything

I’m a content creator. In any given week, I’m creating content for my own blog, e-newsletter, webinars and e-clinics, and upcoming in-person workshops. I’m also frequenting writing guest posts for others, drafting new e-books, and creating materials for clients. Last year, I wrote a paperback version of The Nonprofit Marketing Guide. It’s no wonder that…

Saying Thanks Even When It’s Inconvenient or Time-Consuming

Wow – yesterday’s post about thank you notes and the lack thereof got the conversation started! Thanks to everyone who took the time to add some thoughts to the debate. Several people mentioned that the practical realities of nonprofit management mean that getting thank-you notes out promptly, especially when donations come through non-traditional channels for…

The Dismal Results of My Online Giving Experiment

Or, Can a Girl Get a Thank-You Note, Please? Back on November 24, 2008, I cashed in a bunch of credit card miles through Capital One’s No Hassle Giving Site, converting them into cash gifts to charities. Capital One partnered with Network for Good to deliver the donations to the charities. I specifically selected 12…

Nonprofit Blogger Q&A with One of My Favorites

Interplast’s blog is one my top favorites in the nonprofit world, because it does such a fabulous job of sharing success stories and letting readers behind-the-scenes, which are two of the best uses of blogs by nonprofits, in my opinion. (Here’s more on different ways nonprofits can use blogs.  Also see my Blogging for Nonprofits…

See What Your E-Newsletter Looks Like in Different Email Programs

“Oh, no! That’s what our newsletter looks like to a third of the people on our mailing list?!?”Don’t be her. Preview your e-newsletter in different email programs. Those new to the world of e-newsletter publishing are often surprised to learn that their email newsletters can look quite different to someone who is using Outlook versus…