We’ll Keep Up With It All So You Don’t Have To

I was recently emailing with someone who worked in a fast-paced, for-profit job for years but said she was finding that “nonprofit marketing has A LOT of moving parts.” Sound familiar? Part of what makes nonprofit marketing and communications so challenging is it always seems to be changing. What worked just a few years ago (or…

How to Master the Art of Repurposing Your Content

Why should you repurpose your content? Because when you master the art of repurposing, you’ll get more opens…more clicks…more engagement…and more great content…with LESS work for you! Not only does repurposing save you time, it just makes good marketing sense. Most people are not going to react the first time they see something. BUT if…

Mixed Links for Nonprofit Communicators – August 17, 2018

Hello, all you awesome nonprofit communicators out there! I’ve got the best articles, posts, tips, and more from around the world of marketing and fundraising especially for you. (But before we get to that, if you are interested in repurposing, media relations, or bequests marketing, scroll down to the end of this post – I just…

Hot Topics for August: Inspiring #NPCOMMS, Repurposing, and Media Relations

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: August 16: From the Swipe File: 25 Nonprofit Communications Examples That Will Inspire Your Own Work See examples of awesome nonprofit communications and learn what makes them great. Registration is FREE FOR EVERYONE Learn More and Register August 23: The Communications Directors’ Guide to Repurposing…

How We Curate Content for Social Media (and Added More Followers)

Curating content should really be a no-brainer. It provides valuable resources for your followers and you don’t have to create anything new. Former Mentoring Program participant and current Help-Us-with-Whatever-Crazy-Thing-We-Need participant, Maggie Siemer is going to share today how she has helped us curate content to publish on social media and how you can do it…

An #NpComm Showdown on Repurposing Content: Girl Scouts versus Boy Scouts

Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the  organizations’ strategies in sync? Where do they diverge? What can you learn from their approaches? We are calling the comparisons The Showdown. We will often declare “winners,” but that part is…

Seven Easy Ways to Repurpose Your Content

I recently presented a webinar for GuideStar called Taming Your Communications Calendar Six Months a Time (which I am now teaching for CharityHowTo). Due to the large number of people who attended, I just couldn’t answer everyone’s questions live. Guidestar asked me to do a couple of follow-up blog posts answering two questions that tended…